Amazon teams with Samsung, studios on ultra high-definition TV

LAS VEGAS Tue Jan 7, 2014 5:33am IST

A women looks at the world's first curved UHD TV 55'' 4K screen at the booth of Samsung during a media preview day at the IFA consumer electronics fair in Berlin, September 5, 2013. REUTERS/Fabrizio Bensch/Files

A women looks at the world's first curved UHD TV 55'' 4K screen at the booth of Samsung during a media preview day at the IFA consumer electronics fair in Berlin, September 5, 2013.

Credit: Reuters/Fabrizio Bensch/Files

Stocks

   

LAS VEGAS (Reuters) - Amazon.com Inc (AMZN.O) is teaming up with Samsung Electronics Co Ltd (005930.KS) and major media corporations including Warner Bros and Lionsgate (LGF.N) to popularize "4K" ultra high-definition television.

Amazon, whose Instant Video service serves up thousands of movies and TV programs in direct competition with Neflix Inc (NFLX.O), did not outline specifics on their collaboration in a Monday announcement.

But Samsung and other consumer electronics makers are hoping that 4K TV - so-called because they are said to offer four times the resolution of conventional high-definition images - will take off as a format and recharge sales.

At the Consumer Electronics Show in Las Vegas, the South Korean tech giant said in a separate statement it also will work with other content distributors, including Netflix and cable operators Comcast (CMCSA.O) and DirecTV (DTV.O), on promoting 4K TV.

Amazon, for its part, has been investing heavily in digital media, hoping to draw traffic and drive new sales as consumers increasingly spurn traditional TV offerings in favor of on-demand content.

Ultra high-def TV has been slow to take off, partly because of the high cost of the new-fangled displays and insufficient content. High-definition television took years to become mainstream, after TV prices came down and content became more widely available.

Netflix has said the second season of its popular political drama "House of Cards" was shot and will be available in ultra high-def, becoming one of the first major TV series to take advantage of the technology.

"There are a number of elements that need to work together to create a true 4K experience for customers," Bill Carr, Amazon vice president of digital video and music, said in a statement.

"You need great content and compatible devices, but you also need a service that can deliver that content to your devices so that it plays beautifully."

In Monday's announcement, Amazon also named 20th Century Fox (FOXA.O) and Discovery (DISCA.O) among its media partners. It added that it will film all original series slated for 2014 in 4K ultra high-def. (Editing by Ken Wills)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Wipro Results

People walk in the Wipro campus in Bangalore June 23, 2009. REUTERS/Punit Paranjpe/Files

Wipro sees rosier end to year as U.S. clients spend

India's third-biggest software services firm Wipro Ltd , under pressure to improve lacklustre sales growth, said it saw a rosier end to the year as more confident U.S. clients increase spending.  Full Article 

Reuters Showcase

New Email Service

New Email Service

Google launches new email service dubbed "Inbox".  Full Article 

Cyber Attack

Cyber Attack

China-backed hackers may have infiltrated Apple's iCloud - blog.  Full Article 

User Data Security

User Data Security

Apple CEO discusses security with top Chinese official amid hacking claims - Xinhua.  Full Article 

Patent Wars

Patent Wars

Big Tech winning battle with 'patent trolls'.  Full Article 

Record Season

Record Season

FedEx expects record peak volume of 22.6 million packages on Dec. 15.  Full Article 

Yahoo Earnings

Yahoo Earnings

Yahoo ekes out Q3 revenue gain despite display ad weakness.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage