Amazon teams with Samsung, studios on ultra high-definition TV

LAS VEGAS Wed Jan 8, 2014 12:22am IST

Stocks

   

LAS VEGAS (Reuters) - Amazon.com Inc (AMZN.O) is teaming up with Samsung Electronics Co Ltd (005930.KS) and major media corporations including Warner Bros and Lionsgate (LGF.N) to popularize "4K" ultra high-definition television.

Amazon, whose Instant Video service serves up thousands of movies and TV programs in direct competition with Netflix Inc (NFLX.O), did not outline specifics on their collaboration in a Monday announcement.

But Samsung and other consumer electronics makers are hoping that 4K TV - so-called because they are said to offer four times the resolution of conventional high-definition images - will take off as a format and recharge sales.

At the Consumer Electronics Show in Las Vegas, the South Korean tech giant said in a separate statement it also will work with other content distributors, including Netflix and cable operators Comcast (CMCSA.O) and DirecTV (DTV.O), on promoting 4K TV.

Amazon, for its part, has been investing heavily in digital media, hoping to draw traffic and drive new sales as consumers increasingly spurn traditional TV offerings in favor of on-demand content.

Ultra high-def TV has been slow to take off, partly because of the high cost of the new-fangled displays and insufficient content. High-definition television took years to become mainstream, after TV prices came down and content became more widely available.

Netflix has said the second season of its popular political drama "House of Cards" was shot and will be available in ultra high-def, becoming one of the first major TV series to take advantage of the technology.

"There are a number of elements that need to work together to create a true 4K experience for customers," Bill Carr, Amazon vice president of digital video and music, said in a statement.

"You need great content and compatible devices, but you also need a service that can deliver that content to your devices so that it plays beautifully."

In Monday's announcement, Amazon also named 20th Century Fox (FOXA.O) and Discovery (DISCA.O) among its media partners. It added that it will film all original series slated for 2014 in 4K ultra high-def. (Editing by Ken Wills and Stephen Powell)

TECH WRAP

Reuters Showcase

MH370 an "Accident"

MH370 an "Accident"

Malaysia declares MH370 an "accident", airline to proceed with compensation.  Full Article 

No Foreign Bids

No Foreign Bids

NTPC bars foreign bids for three solar projects.  Full Article 

Photo

Vodafone Tax Case

India's Vodafone decision eases tax worries for Shell, others  Full Article 

Facebook Earnings

Facebook Earnings

Facebook tops Wall Street revenue target in 4th quarter.  Full Article 

Japanese Hostage

Japanese Hostage

Islamic State said to set new deadline for hostage swap  Full Article 

Cricket World Cup

Cricket World Cup

Batting holds key for team India in World Cup  Full Article 

Australian Open

Australian Open

Murray answers coaching questions by reaching final.  Full Article 

Road To Development

Road To Development

Build better roads in developing world to bolster food supplies - study  Full Article 

Photo

Laser Pioneer Dies

Laser's co-inventor, Nobel laureate Charles Townes, dead at 99  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage