Intel launches marketing campaign aimed at cloud

SAN FRANCISCO Wed Jan 15, 2014 9:40pm IST

Intel processors are displayed at a store in Seoul June 21, 2012. REUTERS/Choi Dae-woong/Files

Intel processors are displayed at a store in Seoul June 21, 2012.

Credit: Reuters/Choi Dae-woong/Files

Related Topics

Stocks

   
A statue of Ganesh, the deity of prosperity, is carried in a taxi to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai August 29, 2014. REUTERS/Danish Siddiqui

Ganesh Chaturthi Festival

During Ganesh Chaturthi idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with Hindu faith.  Slideshow 

SAN FRANCISCO (Reuters) - Chipmaker Intel Corp (INTC.O) is taking its long-running Intel Inside marketing campaign into cloud computing in a bid to head off competition from smaller rivals designing low-power chips for servers.

Intel said on Wednesday that providers of data-center services would begin offering their customers details about the Intel chips used to power their servers - helping those customers make better buying decisions.

Intel controls nearly all of the server market and is determined not to cede ground to Advanced Micro Devices (AMD.N) and other companies developing energy-efficient server chips based on technology from Britain's ARM Holdings (ARM.L).

"Strengthening awareness of the quality, features and impact of Intel technologies within (cloud providers') infrastructure highlights the challenge competing vendors and architectures will have," Intel marketing director Raejeanne Skillern said in an interview.

The "Intel Cloud Technology" campaign expands on an agreement last year with Amazon Web Services to provide the specifications about the various kinds of Intel chips used in services offered by AWS.

Last week, Qualcomm Inc's (QCOM.O) soon-to-be chief executive, Steve Mollenkopf, said data centers presented an opportunity for the smartphone chipmaker and hinted that the company might develop components for low-power servers.

Rackspace, Virtustream and other data center service providers have signed onto Intel's cloud marketing campaign, the chipmaker said.

(Reporting by Noel Randewich; Editing by Richard Chang)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Tech for health

Reuters Showcase

Wearable Gadgets

Wearable Gadgets

Swatch prefers go-it-alone route for smartwatch plans.  Full Article 

Google Drones

Google Drones

Google tests drones for deliveries.  Video 

New iPhone

New iPhone

Apple working with NXP for pay-by-touch technology in new iPhone - FT.  Full Article 

Legal Case

Legal Case

Bitcoin promoter to plead guilty to unlicensed money transmission.  Full Article 

Online Crackdown

Online Crackdown

China's Tencent shuts messaging accounts after censorship rules - state media.  Full Article 

Hot Commodity

Hot Commodity

Data scientists are increasingly becoming important to the world's tech companies.  Video 

Agriculture App

Agriculture App

CME Group smartphone game lets students "beef up" on ag economics.  Full Article 

Copyright Dispute

Copyright Dispute

Oracle loses bid to restore $1.3 bln SAP verdict, could get new trial  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage