Intel launches marketing campaign aimed at cloud

SAN FRANCISCO Wed Jan 15, 2014 9:40pm IST

Intel processors are displayed at a store in Seoul June 21, 2012. REUTERS/Choi Dae-woong/Files

Intel processors are displayed at a store in Seoul June 21, 2012.

Credit: Reuters/Choi Dae-woong/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Chipmaker Intel Corp (INTC.O) is taking its long-running Intel Inside marketing campaign into cloud computing in a bid to head off competition from smaller rivals designing low-power chips for servers.

Intel said on Wednesday that providers of data-center services would begin offering their customers details about the Intel chips used to power their servers - helping those customers make better buying decisions.

Intel controls nearly all of the server market and is determined not to cede ground to Advanced Micro Devices (AMD.N) and other companies developing energy-efficient server chips based on technology from Britain's ARM Holdings (ARM.L).

"Strengthening awareness of the quality, features and impact of Intel technologies within (cloud providers') infrastructure highlights the challenge competing vendors and architectures will have," Intel marketing director Raejeanne Skillern said in an interview.

The "Intel Cloud Technology" campaign expands on an agreement last year with Amazon Web Services to provide the specifications about the various kinds of Intel chips used in services offered by AWS.

Last week, Qualcomm Inc's (QCOM.O) soon-to-be chief executive, Steve Mollenkopf, said data centers presented an opportunity for the smartphone chipmaker and hinted that the company might develop components for low-power servers.

Rackspace, Virtustream and other data center service providers have signed onto Intel's cloud marketing campaign, the chipmaker said.

(Reporting by Noel Randewich; Editing by Richard Chang)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Disappointing Results

TECH SHOWCASE

IPO Probe Over

IPO Probe Over

Facebook says SEC's IPO probe ends, extending WhatsApp closing date  Full Article 

Right to be Forgotten

Right to be Forgotten

Europe debates how far to push 'right to be forgotten'  Full Article 

Privacy Concerns

Privacy Concerns

Apple iPhones allow extraction of deep personal data, researcher finds  Full Article 

App Row

App Row

Chubby Checker, HP settle lawsuit over penis-measuring app  Full Article 

Dealtalk

Dealtalk

Fox seen selling CNN rather than spinning off despite tax bill  Full Article 

Sky Europe

Sky Europe

BSkyB to pay $9 billion to create Sky Europe  Full Article 

IBM-Apple Alliance

IBM-Apple Alliance

Dell, BlackBerry downplay threat from Apple-IBM alliance  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage