AT&T ends 'American Idol' sponsorship

Thu Jan 16, 2014 9:09am IST

Host Ryan Seacrest (L-R), Judges Keith Urban, Jennifer Lopez, Harry Connick, Jr., and executive producer Trish Kinane of ''American Idol'' take part in Fox Broadcasting Company's part of the Television Critics Association (TCA) Winter 2014 presentations in Pasadena, California, January 13, 2014. REUTERS/Kevork Djansezian

Host Ryan Seacrest (L-R), Judges Keith Urban, Jennifer Lopez, Harry Connick, Jr., and executive producer Trish Kinane of ''American Idol'' take part in Fox Broadcasting Company's part of the Television Critics Association (TCA) Winter 2014 presentations in Pasadena, California, January 13, 2014.

Credit: Reuters/Kevork Djansezian

Stocks

   

REUTERS - AT&T Inc (T.N) is no longer an official sponsor of Fox's "American Idol," as the pioneer singing competition's declining viewership appears to be making it less attractive to advertisers.

The Fox broadcast TV network confirmed the end of AT&T's sponsorship on Wednesday prior to the premiere episode of the show's 13th season.

AT&T could not be immediately reached for comment outside regular U.S. business hours.

Coke and Ford also sponsor the show.

"Idol" erupted in 2001 as a broadcast TV powerhouse with the biting commentary of one of its original judges, Simon Cowell. Last season, tension between judges Mariah Carey and Nicki Minaj made headlines, taking attention away from the talent.

According to Nielsen data provided by Horizon Media, the average audience size for "Idol" dropped by 9.9 million viewers over the past three seasons, from 23.1 million in 2011 to 13.2 million last year.

Kevin Reilly, chairman of entertainment for Fox Broadcasting Company, had said "Idol" viewership will likely slip again this season - a typical scenario for aging reality shows.

Declining ratings has been a drag on advertising revenue at the Fox broadcast network's parent 21st Century Fox (FOXA.O), the company reported in August.

(Reporting by Lisa Richwine in Los Angeles & Chris Peters in Bangalore; Editing by Supriya Kurane)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Rihanna Rails, Dropped

ENTERTAINMENT SHOWCASE

Honorary Globe

Honorary Globe

George Clooney to receive Golden Globes' Cecil B. DeMille award.  Full Article 

'High' Days

'High' Days

Singer Robin Thicke says was high during 'Blurred Lines' breakout year.  Full Article 

Tour Announced

Tour Announced

Yusuf/Cat Stevens announces new album, Europe-N.American tour  Full Article 

Fashion Week

Fashion Week

Flowers, pattern-mixing, sportswear triumph at London Fashion Week.  Full Article 

Modern Art

Modern Art

Israeli artist depicts pain of rootless Jews in Berlin exhibition.  Full Article 

Saint Retrospective

Saint Retrospective

Niki de Saint Phalle shoots to kill at Paris retrospective  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage