Online cross-border trade seen growing fivefold by 2020 - study

BERLIN Mon Jan 20, 2014 5:10pm IST

A zoomed image of a computer monitor shows a website selling button clipart for online shops in Vienna November 27, 2013. REUTERS/Heinz-Peter Bader/Files

A zoomed image of a computer monitor shows a website selling button clipart for online shops in Vienna November 27, 2013.

Credit: Reuters/Heinz-Peter Bader/Files

Related Topics

Stocks

   

BERLIN (Reuters) - The value of online exports in six of the top e-commerce markets will grow fivefold to $130 billion by 2020, with Britain currently generating the biggest online trade surplus by selling more goods abroad, research showed on Monday.

The study by London-based management consultancy OC&C and U.S. search engine Google (GOOG.O) estimated the value of cross-border online trade in the United States, Britain, Germany, the Nordics, the Netherlands and France at $25 billion for 2013.

E-commerce is expanding at breakneck pace, with online retail sales in Europe seen doubling by 2018 to 323 billion euros, market research firm Mintel forecasts.

"Over the next decade, online retail will become even more international. This represents a great opportunity for retailers by providing a new, capital-light approach to grow rapidly," OC&C partner Anita Balchandani said in a statement.

Britain, the most advanced e-commerce market in the world, generated the biggest online trade surplus in 2013 of more than $1 billion, OC&C estimated, followed by the United States with a surplus of $180 million and Germany on $35 million.

While OC&C said U.S. online pioneers eBay (EBAY.O) and Amazon (AMZN.O) were the top international players in pure e-commerce, German online fashion retailer Zalando and British rival ASOS (ASOS.L) were next in their ranking.

ASOS said on January 14 that retail sales rose 38 percent to 335.7 million pounds in the four months to December 31, helped by a jump of 69 percent in Europe even as growth in the United States and Australia slowed.

Swedish furniture retailer IKEA IKEA.UL topped the OC&C ranking of traditional players using e-commerce to speed their international expansion, followed by fashion retailer H&M (HMb.ST) and U.S. cosmetics seller Avon Products Inc (AVP.N).

German sportswear maker Adidas (ADSGn.DE) led the OC&C ranking of brands which have used e-commerce to build their international standing, followed by France's Louis Vuitton (LVMH.PA) and Hermes (HRMS.PA), and Britain's Burberry (BRBY.L).

(Reporting by Emma Thomasson; Editing by Louise Heavens)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

ALIBABA IPO

Reuters Showcase

New Device

New Device

Facebook's Oculus unveils new virtual reality prototype device.  Full Article 

Slow Rollout

Slow Rollout

Los Angeles iPad rollout for schools slowed by technical challenges - report.  Full Article 

CEO Watch

CEO Watch

When music stops for Oracle CEO dance, Catz may grab Ellison's chair - analysts.  Full Article 

New iPhones

New iPhones

Apple faithful line up for latest, larger iPhones  Full Article 

Cutting Jobs

Cutting Jobs

Microsoft lays off 2,100 as part of earlier job cut plan.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage