Online cross-border trade seen growing fivefold by 2020 - study

BERLIN Mon Jan 20, 2014 5:10pm IST

A zoomed image of a computer monitor shows a website selling button clipart for online shops in Vienna November 27, 2013. REUTERS/Heinz-Peter Bader/Files

A zoomed image of a computer monitor shows a website selling button clipart for online shops in Vienna November 27, 2013.

Credit: Reuters/Heinz-Peter Bader/Files

Related Topics

Stocks

   

BERLIN (Reuters) - The value of online exports in six of the top e-commerce markets will grow fivefold to $130 billion by 2020, with Britain currently generating the biggest online trade surplus by selling more goods abroad, research showed on Monday.

The study by London-based management consultancy OC&C and U.S. search engine Google (GOOG.O) estimated the value of cross-border online trade in the United States, Britain, Germany, the Nordics, the Netherlands and France at $25 billion for 2013.

E-commerce is expanding at breakneck pace, with online retail sales in Europe seen doubling by 2018 to 323 billion euros, market research firm Mintel forecasts.

"Over the next decade, online retail will become even more international. This represents a great opportunity for retailers by providing a new, capital-light approach to grow rapidly," OC&C partner Anita Balchandani said in a statement.

Britain, the most advanced e-commerce market in the world, generated the biggest online trade surplus in 2013 of more than $1 billion, OC&C estimated, followed by the United States with a surplus of $180 million and Germany on $35 million.

While OC&C said U.S. online pioneers eBay (EBAY.O) and Amazon (AMZN.O) were the top international players in pure e-commerce, German online fashion retailer Zalando and British rival ASOS (ASOS.L) were next in their ranking.

ASOS said on January 14 that retail sales rose 38 percent to 335.7 million pounds in the four months to December 31, helped by a jump of 69 percent in Europe even as growth in the United States and Australia slowed.

Swedish furniture retailer IKEA IKEA.UL topped the OC&C ranking of traditional players using e-commerce to speed their international expansion, followed by fashion retailer H&M (HMb.ST) and U.S. cosmetics seller Avon Products Inc (AVP.N).

German sportswear maker Adidas (ADSGn.DE) led the OC&C ranking of brands which have used e-commerce to build their international standing, followed by France's Louis Vuitton (LVMH.PA) and Hermes (HRMS.PA), and Britain's Burberry (BRBY.L).

(Reporting by Emma Thomasson; Editing by Louise Heavens)

FILED UNDER:

Sony Cyber Attack

REUTERS SHOWCASE

Exit Polls

Exit Polls

BJP unlikely to form Jammu & Kashmir govt - polls.  Full Article 

Forceful Conversions

Forceful Conversions

BJP distances itself from religious conversions.  Full Article 

Photo

Fund Raising

Flipkart raises $700 million in fresh funding.   Full Article 

Reforms Push

Reforms Push

Modi may order insurance, coal reforms if vote delayed - officials.  Full Article 

Economic Pulse

Economic Pulse

Crank up public spending to revive growth - chief economic adviser.  Full Article 

Reuters Exclusive

Reuters Exclusive

India looks to sway Americans with nuclear power insurance plan  Full Article 

Down Under

Down Under

Magic Johnson inspires Australia to second test win.  Full Article 

Going International

Going International

Bollywood’s Priyanka Chopra sets sights on American TV.  Full Article 

India This Week

India This Week

Some of our best photos from this week.   Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage