McDonald's Twitter link proves magnet for protesters

LONDON Fri Jan 24, 2014 11:28pm IST

A portrait of the Twitter logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer/Files

A portrait of the Twitter logo in Ventura, California December 21, 2013.

Credit: Reuters/Eric Thayer/Files

Stocks

   

LONDON (Reuters) - Protesters have latched on to an online marketing campaign run by McDonald's to vent their anger over the treatment of gays by Olympic host Russia.

Olympic sponsor McDonald's launched the #CheerstoSochi campaign which allows fans to send greetings to athletes and teams via Twitter. However, the link has proved a magnet for activists opposed to Russia's "gay propaganda" law.

"CheerstoSochi let's think about all the gays over there that are suffering while everyone else has fun," said one message posted on Friday.

McDonald's said it was aware that activists were targeting it and other Olympic sponsors.

"McDonald's supports human rights, the spirit of the Olympics and all the athletes who've worked so hard to compete in the Games," it said in a statement.

"We believe the Olympic Games should be open to all, free of discrimination, and that applies to spectators, officials, media and athletes."

Rights groups have called for sponsors and the International Olympic Committee (IOC) to put more pressure on Russia over its attitude towards the gay community.

Campaigners have also teamed up with clothing group American Apparel to sell merchandise inspired by an anti-discrimination pledge in the Olympic charter.

(Writing by Keith Weir; Editing by Rex Gowar)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

U.S. Open

Reuters Showcase

Unbolstered Defence

Unbolstered Defence

Falcao swoop fails to answer United's case for the defence   Full Article 

Post-Suarez Era

Post-Suarez Era

Liverpool prove life after Suarez in Spurs masterclass   Full Article 

Hernandez On Loan

Hernandez On Loan

Real take Hernandez on loan from United  Full Article 

Brazil vs Colombia

Brazil vs Colombia

Soccer - Brazil, Colombia clash adds spice to friendlies  Full Article 

Summer Olympics

Summer Olympics

Modest, inner-city Games concept for Berlin, Hamburg  Full Article 

Injury Woes

Injury Woes

Germany's Ozil doubtful for Argentina friendly  Full Article 

Ryder Cup

Ryder Cup

Gallacher gives McGinley a major selection headache  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage