Google taps longtime executive Wojcicki to head YouTube

SAN FRANCISCO Thu Feb 6, 2014 3:05am IST

Susan Wojcicki speaks at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam/Files

Susan Wojcicki speaks at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013.

Credit: Reuters/Stephen Lam/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Google Inc(GOOG.O) executive Susan Wojcicki has been appointed new head of the company's YouTube video business, a source familiar with the matter told Reuters.

The move, in which Wojcicki will replace Salar Kamangar, represents the latest change to Google's top properties by Chief Executive Larry Page and comes as Google is striving to turn the popular video portal into a bigger money-maker.

"It's one of the biggest traffic sources on the Internet, so it makes sense to want to try to monetize the best they can," said Needham & Co analyst Kerry Rice.

Google does not disclose YouTube's financial results, though analysts believe the website generates several billions of dollars in annual revenue from video ads and other promotions.

Wojcicki who is a member of Page's inner circle of top managers known as the "L" Team, was most recently senior vice president of Ads and Commerce. She shared the title with Sridhar Ramaswamy, another Google executive.

Wojcicki's new job is effective immediately, according to the source. It was not immediately clear what Kamangar would do. A report in the tech blog The Information, which first reported news of the change, said that Kamangar was expected to remain at Google, perhaps playing a greater role in Google's in-house venture capital arm.

YouTube, the world's No. 1 video website, is moving to add professional-grade video programs to the vast archive of amateur, home-shot videos as it seeks to attract a bigger slice of the estimated $70 billion in spending on U.S. television ads.

"Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love," Page said in a statement.

The change at YouTube comes nearly a year after Google appointed Sundar Pichai to lead its Android mobile software group, taking over from Andy Rubin, who is now spearheading a secretive group within Google that is developing robots.

Wojcicki has been with Google from its earliest days. Page and co-founder Sergey Brin set up shop in the garage of Wojcicki's Menlo Park, California home in September 1998, around the time they incorporated the company.

(Reporting by Alexei Oreskovic, Editing by Tom Brown)

FILED UNDER:

Microsoft in China

Tech Showcase

Samsung Sells Shares

Samsung Sells Shares

Samsung Group says to sell 4 units to Hanwha Group for $1.7 bln   Full Article 

HP Earnings

HP Earnings

HP fourth-quarter revenue drops on weak enterprise demand  Full Article 

Surveillance Saga

Surveillance Saga

U.N. committee spotlights 'highly intrusive' digital spying   Full Article 

Twitter Deal?

Twitter Deal?

Twitter in talks to buy Bieber-backed selfie app Shots - CNBC  Full Article 

Google in Europe

Google in Europe

United States says EU's Google case should not be politicised  Full Article 

Thanksgiving Ads

Thanksgiving Ads

Facebook video draws Thanksgiving ads from Macy's, others  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage