Mozilla plans to sell ads in Firefox browser

SAN FRANCISCO Wed Feb 12, 2014 11:16pm IST

A man is seen next to a Firefox logo at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013. REUTERS/Albert Gea/Files

A man is seen next to a Firefox logo at a Mozilla stand during the Mobile World Congress in Barcelona, February 28, 2013.

Credit: Reuters/Albert Gea/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.

The company said in a blog posting on Tuesday that it has reached out to potential corporate sponsors about its fledgling "Directory Tiles" program, targeted at first-time users.

Novice Firefox users now see nine blank tiles when they open up the browser, which fill in over time with their most-visited or recently visited websites. Now, Mozilla intends to display the most popular sites by location, as well as sponsored websites that will be clearly labeled as such.

"While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right," Darren Herman, vice president of content services, wrote in the blogpost.

(here)

The nonprofit Mozilla Foundation, which oversees the Mozilla Corp business that develops the Firefox browser, currently gets revenue from a search agreement with Google Inc (GOOG.O). But Firefox, once the most popular alternative to Microsoft's (MSFT.O) Internet explorer, has been slowly ceding share to Google's Chrome browser.

(Editing by Peter Galloway)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Record Sales

Reuters Showcase

New Device

New Device

Facebook's Oculus unveils new virtual reality prototype device.  Full Article 

Slow Rollout

Slow Rollout

Los Angeles iPad rollout for schools slowed by technical challenges - report.  Full Article 

CEO Watch

CEO Watch

When music stops for Oracle CEO dance, Catz may grab Ellison's chair - analysts.  Full Article 

New iPhones

New iPhones

Apple faithful line up for latest, larger iPhones  Full Article 

Cutting Jobs

Cutting Jobs

Microsoft lays off 2,100 as part of earlier job cut plan.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage