Microsoft to cut manufacturer price for Windows by 70 pct - Bloomberg

CHICAGO Sat Feb 22, 2014 11:33pm IST

A Nokia Lumia 820 smartphone with Microsoft logos on the screen is shown in a photo illustration taken in the central Bosnian town of Zenica, September 3, 2013.REUTERS/Dado Ruvic/Files

A Nokia Lumia 820 smartphone with Microsoft logos on the screen is shown in a photo illustration taken in the central Bosnian town of Zenica, September 3, 2013.

Credit: Reuters/Dado Ruvic/Files

Related Topics

Stocks

   
Border Security Force (BSF) soldiers ride their camels as they rehearse for the "Beating the Retreat" ceremony in New Delhi January 27, 2015. REUTERS/Ahmad Masood

"Beating The Retreat" Rehearsals

Rehearsals are on for "Beating the Retreat" ceremony which symbolises retreat after a day on the battlefield, and marks the official end of the Republic Day celebrations.  Slideshow 

CHICAGO (Reuters) - Microsoft Corp (MSFT.O) is reducing the price of Windows 8.1 for manufacturers of low-cost computers and tablets by 70 percent to compete with cheaper products like Google Inc's (GOOG.O) Chromebooks, Bloomberg News reported on Saturday, citing sources familiar with the program.

Computer makers will be charged $15 to license Windows 8.1 and pre-install it on devices retailing for under $250, compared with the standard fee of $50, Bloomberg reported. Any product that meets the price limit will be eligible for the discount, with no restrictions on the type or size of the device.

Sales of Microsoft's Windows 8 system, including its latest Windows 8.1 version, have been relatively slow since its launch 15 months ago. More than 200 million Window 8 licenses were sold, lagging Windows 7, which sold 240 million within its first year, according to Tami Reller, head of marketing for Microsoft.

The pace reflects a steady two-year decline in personal computer sales, as smartphones and tablet sales explode. Sales of tablets are set to overtake PCs worldwide next year.

Windows 8 was designed as a flexible new system that would work equally well on desktop PCs and touchscreen tablets, but it ended up alienating many traditional users, while the company's Surface tablet has not won over many Apple Inc (AAPL.O) iPad users.

A spokesperson for the company was unavailable for comment.

(Reporting by Christine Stebbins; editing by Gunna Dickson)

FILED UNDER:
Photo

After wave of QE, onus shifts to leaders to boost economy

DAVOS, Switzerland - Central banks have done their best to rescue the world economy by printing money and politicians must now act fast to enact structural reforms and pro-investment policies to boost growth, central bankers said on Saturday.

Apple Earnings

Reuters Showcase

ONGC Share Sale

ONGC Share Sale

ONGC share sale scheduled for this fiscal - oil minister  Full Article 

The Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in Tokyo June 26, 2014. REUTERS/Yuya Shino/Files

Record Earnings

Apple iPhone sales trample expectations as profit sets global record  Full Article 

'Umrika' At Sundance

'Umrika' At Sundance

From Oscars to Sundance, Sharma and Revolori discuss India's 'Umrika'  Full Article 

Australian Open

Australian Open

Smooth Wawrinka, ill Serena through to Melbourne semis   Full Article 

India's Male Tenor

India's Male Tenor

India's lone male tenor aims to sing opera in local key  Full Article 

Japan Hostages

Japan Hostages

Mother of Japanese captive begs PM to save son held by Islamic State  Full Article 

Tripoli Attack

Tripoli Attack

Frenchman, American among those killed in Tripoli hotel attack - Libyan official.  Full Article 

U.S. Blizzard

U.S. Blizzard

Blizzard hits Boston and New England, spares New York despite forecasts.  Full Article 

Spying Row

Spying Row

Spying program leaked by Snowden is tied to campaign in many countries.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage