Disney launches cloud movie service for mobile, online viewing
LOS ANGELES (Reuters) - Walt Disney Co (DIS.N) has launched Disney Movies Anywhere, a service for consumers to buy and watch Disney, Pixar and Marvel films online and store them in the cloud, in the latest bid by a Hollywood studio to encourage digital movie purchases.
Disney, like other Hollywood studios, is trying to boost digital sales after consumers moved away in recent years from buying DVDs, cutting a lucrative source of revenue.
The media company said in a statement it launched the new service on Tuesday, coinciding with the digital release of Disney's blockbuster animated movie "Frozen."
The service allows consumers to buy digital movies from a library of more than 400 titles through Apple Inc's (AAPL.O) iTunes store and the Disney Movies Anywhere website and app.
The purchased movies can be watched on a laptop or desktop computer, or on Apple's iPhone, iPad and iPod Touch, Disney said. Consumers can also view the films through the Apple TV box.
The service is built on Disney's proprietary digital rights locker KeyChest, rather than UltraViolet, a cloud storage service used by other major Hollywood studios.
"The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter what device they are on," said Jamie Voris, Disney Studios' chief technology officer.
Disney said it is in talks with other retailers about offering the service outside of iTunes.
(Reporting by Ronald Grover and Lisa Richwine; Editing by Christopher Cushing)
- Tweet this
- Share this
- Digg this
- British Muslims urge cooperation in Foley murder hunt
- U.S. strikes have slowed Iraq militants but not weakened them - Pentagon
- Insight - As Ukraine forces gain in east, focus of German diplomacy shifts
- REFILE-British Muslims urge cooperation in Foley murder hunt
- UPDATE 4-Family Dollar spurns Dollar General bid on antitrust concerns
“Katiyabaaz” takes a compelling look at an enormous problem, and transforms the mundane, all-too-familiar reality of India’s power crisis into a gripping tale of Indian ingenuity and battle for survival. The movie releases on Friday; watch it if stark reality on celluloid does not leave you feeling bored, short-changed or overwhelmed, writes Anupriya Kumar. Review