Lufthansa, Qatar Air clash over in-flight movies on smartphones

PARIS Thu Mar 6, 2014 2:02am IST

Passengers queue at check-in desks of German air carrier Lufthansa at the airline's main hub, the Fraport airport in Frankfurt, March 11 2013. REUTERS/Kai Pfaffenbach

Passengers queue at check-in desks of German air carrier Lufthansa at the airline's main hub, the Fraport airport in Frankfurt, March 11 2013.

Credit: Reuters/Kai Pfaffenbach

Related Topics

Stocks

   

PARIS (Reuters) - Germany's Lufthansa (LHAG.DE) on Wednesday announced plans to offer wirelessly streamed movies to passengers on trans-European flights, sparking a clash over the future of traditional seatback systems at the world's largest travel fair.

Europe's largest traditional network carrier said passengers on some medium-haul flights would be able to stream movies, TV programmes, music or games from an onboard server to their own portable devices or smartphones starting from the summer.

The scheme would be available on routes such as Europe to Russia, Middle East or North Africa, starting with 20 Airbus A321 aircraft, which carry about 220 people, the airline said.

Jens Bischof, Lufthansa's chief commercial officer, dismissed concerns that some passengers would be left out.

"Everyone travels with a tablet or smartphone these days," he told a news conference at ITB Berlin, which attracts 113,000 tour operators, hoteliers, government and airline officials.

The BoardConnect system chosen by Lufthansa is offered by one of its own subsidiaries, Lufthansa Systems.

It competes with streaming systems developed by France's Thales (TCFP.PA) and Japan's Panasonic Avionics (6752.T). Those two firms are also the leading manufacturers of the traditional systems embedded into the seats of most long-haul aircraft.

One of Lufthansa's main rivals, Qatar Airways, dismissed onboard streaming and said it would stick with embedded systems.

"This system is in its infancy and we would not like to introduce something that is not properly tested," Chief Executive Akbar Al Baker said.

"Imagine in an airplane you have 200 passengers all switching on tablets. What interference that would provide to aircraft communications and avionics is still not proven."

A spokesman for Lufthansa said the safety of systems like BoardConnect, which is already used by Virgin Australia, had been proven 10 years ago when their development first began.

"If there is any doubt, the flight crew has the power to shut down all the devices," he said.

The face-off reflects a debate over the future of in-flight entertainment systems that are increasingly seen as potentially lucrative shopping platforms as well as airborne cinemas.

On long flights operated on 400-500-seat jets run by major carriers, the odds are still stacked against streaming because of questions over performance and content curbs, said Mary Kirby, an expert on in-flight entertainment (IFE) systems.

A ban by Hollywood production companies on streaming very recent films means that content tends to be older. That may put off carriers that depend on fresh multi-channel content as a way of differentiating their cabins and underpinning ticket prices.

"Early-Window content is crucial to airlines like Qatar Airways. They and others have massive libraries," said Kirby, founder and editor of Runway Girl Network. "Hollywood is underpinning the business model in embedded IFE," she added.

Qatar Airways announced it would nonetheless include wireless Internet connectivity on upcoming additions to its fleet such as the Airbus A380, A350 and A320neo.

At the other end of the comfort spectrum, Icelandic low-cost carrier Wow Air, announcing services to the United States, said it would make up for its lack of in-flight entertainment systems by renting passengers iPads preloaded with movies and TV shows.

(Additional reporting by Maria Sheahan, editing by David Evans)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

AMAZON

TECH SHOWCASE

Rising Market Value

Rising Market Value

Facebook goes express to mega-cap status  Full Article 

Right to be Forgotten

Right to be Forgotten

Google under fire from regulators over response to EU privacy ruling.  Full Article 

Record Smartphone Sales

Record Sales

LG Electronics flags further mobile improvement after Q2 profit jump.  Full Article 

Smartwatch

Smartwatch

Swatch Group denies working with Apple on smartwatch.  Full Article 

Strong Results

Strong Results

Nokia's fortunes brighten on heavy network spending.  Full Article 

Battle of Giants

Battle of Giants

In China, Apple's focus pays off while Samsung feels squeeze.  Full Article 

Anonymity Services

Anonymity Services

Flaws could expose users of privacy-protecting software, researchers say.  Full Article 

Biggest Chipmaker

Biggest Chipmaker

China regulator determines Qualcomm has monopoly - state-run newspaper.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage