Flickr co-founder seeks another hit with new Findery app

SAN FRANCISCO Thu Mar 6, 2014 9:33pm IST

Caterina Fake, founder of Flickr, a leading photo sharing service attends the session 'CNN Connects: Our Networked World' at the World Economic Forum (WEF) in Davos January 25, 2007. REUTERS/Pascal Lauener/Files

Caterina Fake, founder of Flickr, a leading photo sharing service attends the session 'CNN Connects: Our Networked World' at the World Economic Forum (WEF) in Davos January 25, 2007.

Credit: Reuters/Pascal Lauener/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Findery, a map-based social networking service started by the co-founder of popular photo-sharing site Flickr, launched a mobile app on Thursday.

The free app, which is available for Apple Inc (AAPL.O) iPhones, lets users leave notes, photos and videos about real-world locations on digital maps.

Findery is competing in a crowded field, where many users have adopted social networking and mobile messaging services such as Facebook Inc (FB.O), Snapchat and Instagram to share their personal musings and to get restaurant and movie recommendations from friends.

Caterina Fake, Findery's founder and Chief Executive, is hoping there's room for a specialized service that appeals to a different set of Internet users' sensibilities.

A lot of apps "are still trying to hook you up with your friends who are going to recommend a coffee shop to you," said Fake. The idea of Findery, which has raised roughly $10 million in funding, is to give people a "more meaningful" experience by supplementing online maps with everything from personal anecdotes about a neighborhood to historical facts about a particular building.

Fake has a record of creating successful online services that harness user-generated content. Fake co-founded Flickr, one of the seminal photo-sharing websites acquired by Yahoo Inc (YHOO.O) in 2005. She is also the chairman of Etsy, an online market that specializes in crafts that some observers believe could soon be headed towards an initial public stock offering.

While many online companies now espouse a "mobile first" strategy, Findery launched its service as a website two years ago. The company released the Web version first in order to build up the service's collection of notes, Fake explained. She said it was easier for users to write lengthy stories on a computer than on a mobile phone app.

(Reporting by Alexei Oreskovic; Editing by Ken Wills)

FILED UNDER:

"India's Daughter"

Reuters Showcase

Countering China

Countering China

PM Modi to ramp up help for Indian Ocean nations to counter China influence  Full Article 

'India's Daughter'

'India's Daughter'

Society created Delhi gang rape convicts: Filmmaker Leslee Udwin.  Full Article | Related Story 

Kohli Censured

Kohli Censured

BCCI warns Virat Kohli against repeat of misbehaviour.  Full Article 

MUDRA Bank

MUDRA Bank

Funding the unfunded: India helps small business borrow to grow  Full Article 

PML(N)'s Hope

PML(N)'s Hope

Pakistan's ruling party looks for gains in upper house election  Full Article 

For Women's Right

For Women's Right

Afghan men don burqas, take to the streets for women's rights.  Full Article 

U.S. Envoy Attacked

U.S. Envoy Attacked

Knife-wielding attacker slashes face of U.S. ambassador in South Korea  Full Article 

New Strategy

New Strategy

Ashwin mulls 'one-sided' ploy against big-hitters.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage