AT&T cuts wireless data charges for individual customers

Sun Mar 9, 2014 10:36am IST

The white Apple iPhone 4 and iPad 2 are advertised in the window of an AT&T cellular store in Los Angeles August 31, 2011. REUTERS/Danny Moloshok/Files

The white Apple iPhone 4 and iPad 2 are advertised in the window of an AT&T cellular store in Los Angeles August 31, 2011.

Credit: Reuters/Danny Moloshok/Files

Related Topics

Stocks

   
Rajalakshmi (C), 28, smiles after winning the Miss Wheelchair India beauty pageant in Mumbai November 26, 2014. REUTERS/Danish Siddiqui

Miss Wheelchair India

Seven women from across India participated in the country's second wheelchair beauty pageant, which aims to open doors for the wheelchair-bound in modelling, film and television, according to organisers  Slideshow 

REUTERS - AT&T Inc (T.N) said on Saturday it is cutting wireless data charges for individual customers who have no annual service contract, as the No. 2 U.S. mobile operator attempts to better compete with rival T-Mobile US Inc (TMUS.N).

Customers having one smartphone with no annual service contract will now pay $65 per month instead of $80 for a plan that includes 2GB LTE wireless data, unlimited talk and text messaging, unlimited international messaging and 50 GB cloud storage. Customers with two smartphones will now pay $90.

The latest plan follows price cuts AT&T announced last month for families and customers who share large data plans, as well as its offer of a $200 credit to customers who switch to its network.

AT&T has been fiercely competing with smaller rival T-Mobile U.S. after T-Mobile spent several quarters directly marketing to AT&T customers. T-Mobile, a long-time industry straggler, was able to report three full quarters of customer growth after four years of losses.

Separately on Friday, T-Mobile said it was doubling to 1GB the amount of LTE wireless data it was providing with its flagship Simple Choice plan, which costs $50 a month, and also includes unlimited talk and domestic and international text messaging.

AT&T previously said that T-Mobile's efforts only concerned the most cost-conscious customers, who are not its or market leader Verizon Communications Inc's (VZ.N) primary targets.

All four U.S. wireless providers, including Sprint Corp (S.N), have made price adjustments as they attempt to sustain growth in a mature market built on stealing growth from competitors.

While discounts are always welcomed by consumers, the intensifying competition is a new challenge to a U.S. industry long used to imposing its will on consumers, and analysts fear it could result in the loss of billions of dollars of revenue.

(Reporting by Soham Chatterjee. Editing by Andre Grenon)

FILED UNDER:

Restricting Monopoly

Tech Showcase

"App Graph"

"App Graph"

Twitter to start tracking users' mobile apps  Full Article 

Internet Devices

Internet Devices

Internet-connected device sector deals accelerating, report finds  Full Article 

Google in Europe

Google in Europe

Insight - Behind Google's Europe woes, American accents  Full Article 

Uber Lawsuit

Uber Lawsuit

Uber CEO must turn over emails in gratuity lawsuit, U.S. judge rules  Full Article 

Wikileaks Hacker

Wikileaks Hacker

Icelandic hacker says guilty of stealing money from Wikileaks  Full Article 

Motorola Case

Motorola Case

U.S. court rejects Motorola Mobility price-fixing appeal  Full Article 

E-Commerce Boom

E-Commerce Boom

Online grocers come up trumps in India's e-commerce boom   Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage