Twitter broadens advertising reach through app-install ads

SAN FRANCISCO Thu Apr 17, 2014 8:58pm IST

A portrait of the Twitter logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer/Files

A portrait of the Twitter logo in Ventura, California December 21, 2013.

Credit: Reuters/Eric Thayer/Files

Related Topics

Stocks

   
A statue of Ganesh, the deity of prosperity, is carried in a taxi to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai August 29, 2014. REUTERS/Danish Siddiqui

Ganesh Chaturthi Festival

During Ganesh Chaturthi idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with Hindu faith.  Slideshow 

SAN FRANCISCO (Reuters) - Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the mobile-advertising network it acquired last year.

As the mobile app economy grows, app developers have been willing to pay increasing amounts to advertise on major sites like Facebook to boost their app downloads.

Twitter said Thursday it could reach 1 billion unique mobile devices through its MoPub network, which places ads inside of hundreds of apps. Twitter, which acquired MoPub last year for roughly $350 million, reaches a more limited audience of 240 million users through its own Twitter.com Web site and mobile apps.

Twitter said it would allow developers to target their so-called app-install ads on Twitter, based on user interests. For example, a game publisher could promote its mobile games to Twitter users who have been identified as gamers.

Facebook Inc Chief Executive Mark Zuckerberg has in the past repeatedly identified app-install ads as a significant source of revenue for the world's No. 1 social network, although Facebook has never disclosed the precise amount in its financial results.

(Reporting by Gerry Shih; Editing by Bernadette Baum)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Anti-trust Probe

Reuters Showcase

New iPhone

New iPhone

New Apple iPhone to have "mobile wallet" function - Bloomberg  Full Article 

Wearable Gadgets

Wearable Gadgets

Swatch prefers go-it-alone route for smartwatch plans.  Full Article 

Google Drones

Google Drones

Google tests drones for deliveries.  Video 

Hot Commodity

Hot Commodity

Data scientists are increasingly becoming important to the world's tech companies.  Video 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage