LinkedIn to let companies target members by language, location
(Reuters) - LinkedIn Corp on Tuesday rolled out a new feature that allows companies to target audiences by language preference and geographical location as it seeks to grow and retain members across the world.
"Before we would show you everything the company was saying even if it wasn't right for your geography or service level," said David Thacker, LinkedIn vice president of products.
"The entire experience is now customized by geography and language preference."
Additionally, the professional social media platform will help members with personal page feeds adding filters for geography and job function.
Helping members weed out information that may not be relevant is important to LinkedIn since it needs its members to keep visiting the site, even when they are not actively looking for jobs.
Almost 60 percent of LinkedIn's 300 million members are located outside of the United States and the site is available in 22 different languages including Polish, Korean, Thai and Russian.
About 3.5 million companies representing 140 industries use LinkedIn as a communication platform. Companies can maintain a page for free though LinkedIn sells specialized services, including sponsored updates.
Thacker said most companies use the pages to highlight new products, promote new initiatives, and as a career page meant for perspective employees.
The platform is expanding into an array of employment services including marketing solutions and mobile advertising and has been trying to replicate its success in the U.S. internationally.
Earlier this year, it launched a Chinese language test version of its main website.
(Reporting by Jennifer Saba in New York; Editing by Sofina Mirza-Reid)
- Tweet this
- Share this
- Digg this
- India moves toward ban on loose cigarettes to deter smoking
- Cold hard facts: Underwater robot measures Antarctic sea ice |
- 'Wizard of Oz' Cowardly Lion suit, Casablanca piano go for millions
- Jewish-nation bill frays Israel's delicate social fabric
- Missouri governor orders more troops to Ferguson after riots |
Japan's loss-making Sony Corp plans to slash its TV and mobile phone product line-ups to cut costs, counting on multi-billion dollar revenue surges for its buoyant PlayStation 4 and image sensor businesses over the next three years. Full Article
At China online coming-out party, Beijing spells out Internet control ambition Full Article
EU digital tsar warns monopolists; Google foes play down call for break-up Full Article