LinkedIn to let companies target members by language, location

Tue May 6, 2014 7:02pm IST

The sign up page of Linkedin.com is seen in Singapore, May 20, 2011. REUTERS/David Loh/Files

The sign up page of Linkedin.com is seen in Singapore, May 20, 2011.

Credit: Reuters/David Loh/Files

Related Topics

Stocks

   

(Reuters) - LinkedIn Corp on Tuesday rolled out a new feature that allows companies to target audiences by language preference and geographical location as it seeks to grow and retain members across the world.

"Before we would show you everything the company was saying even if it wasn't right for your geography or service level," said David Thacker, LinkedIn vice president of products.

"The entire experience is now customized by geography and language preference."

Additionally, the professional social media platform will help members with personal page feeds adding filters for geography and job function.

Helping members weed out information that may not be relevant is important to LinkedIn since it needs its members to keep visiting the site, even when they are not actively looking for jobs.

Almost 60 percent of LinkedIn's 300 million members are located outside of the United States and the site is available in 22 different languages including Polish, Korean, Thai and Russian.

About 3.5 million companies representing 140 industries use LinkedIn as a communication platform. Companies can maintain a page for free though LinkedIn sells specialized services, including sponsored updates.

Thacker said most companies use the pages to highlight new products, promote new initiatives, and as a career page meant for perspective employees.

The platform is expanding into an array of employment services including marketing solutions and mobile advertising and has been trying to replicate its success in the U.S. internationally.

Earlier this year, it launched a Chinese language test version of its main website.

(Reporting by Jennifer Saba in New York; Editing by Sofina Mirza-Reid)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Tech Results

Reuters Showcase

Data Breach

Data Breach

Staples says investigating possible payment card data breach.  Full Article 

Cyber Attack

Cyber Attack

China-backed hackers may have infiltrated Apple's iCloud - blog.  Full Article 

Fat Paycheck

Fat Paycheck

New Microsoft CEO Nadella's pay tops $80 mln with big stock awards.  Full Article 

Court Case

Court Case

Facebook sues lawyers for pursuing dubious Ceglia lawsuit.  Full Article 

Card Data

Card Data

Staples says investigating possible payment card data breach.  Full Article 

e-book Pricing

e-book Pricing

Amazon says strikes deal with Simon & Schuster on e-book prices.  Full Article 

Reuters Interview

Reuters Interview

Apple, IBM to shed light on apps, alliance next month.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage