Omnicom, Twitter sign $230 mln mobile ad deal
REUTERS - Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.
The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site.
Wall Street Journal reported the deal first. (link.reuters.com/xyj69v)
"This is the first holding company agreement we've done on the mobile ad exchange side," Adam Bain, Twitter's president of global revenue, told the newspaper.
Twitter confirmed the deal but declined to comment further.
(Reporting by Sruthi Ramakrishnan in Bangalore; Editing by Sriraj Kalluvila)
- Tweet this
- Share this
- Digg this
Modi's U.S. Trip
Prime Minister Narendra Modi, on his first trip to New York as leader of the world's most populous democracy, will draw perhaps the largest crowd ever by a foreign leader on U.S. soil when he takes the stage on Sunday in Madison Square Garden before a crowd forecast to total more than 18,000 people. Full Article