Omnicom, Twitter sign $230 mln mobile ad deal
REUTERS - Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.
The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site.
Wall Street Journal reported the deal first. (link.reuters.com/xyj69v)
"This is the first holding company agreement we've done on the mobile ad exchange side," Adam Bain, Twitter's president of global revenue, told the newspaper.
Twitter confirmed the deal but declined to comment further.
(Reporting by Sruthi Ramakrishnan in Bangalore; Editing by Sriraj Kalluvila)
- Tweet this
- Share this
- Digg this
Trending On Reuters
India has put security agencies on nationwide alert for a militant strike in the lead-up to a visit by U.S. President Barack Obama next month, citing an assault on a Pakistani school this week as a warning signal. Full Article
Supreme Court defers verdict on Sahara plea to raise more debt on hotels Full Article
ADB trims growth forecasts for developing Asia, says India to grow 5.5 pct in 2014 Full Article