Twitter acquires mobile advertising startup Namo Media
SAN FRANCISCO (Reuters) - Twitter Inc (TWTR.N) said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.
Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.
The combined platform would improve the social media power's ability to deliver "native ads" - promotional material that blends into mobile apps and mobile websites.
"We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users," Kevin Weil, Twitter vice president of product, said in a blog post.
Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.
(Reporting by Gerry Shih; Editing by Jonathan Oatis)
- Tweet this
- Share this
- Digg this
- Two Ukrainian fighter jets shot down over rebel-held territory
- UPDATE 2-Concordia finally heads for scrapyard after massive salvage operation
- UPDATE 3-SEC's long path to money market fund reform ends in compromise
- UPDATE 3-Tanker charge tarnishes Boeing's 2nd-quarter profit
- UPDATE 5-TransAsia Airways plane crashes in typhoon-hit Taiwan, killing 47
Facebook Inc increased its revenue 61 percent in the second quarter, beating Wall Street's target as the Internet company benefited from strong demand for its mobile advertising business. Full Article