Facebook's Instagram to expand ads beyond U.S.
SAN FRANCISCO (Reuters) - Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday.
The ads will start to appear on versions of the service in the three countries later this year, Instagram said in a post on its official blog.
A Facebook spokesman said that Instagram will initially work closely with a handful of advertisers in each country. Facebook introduced ads within Instagram in the U.S. in November, working with brands such as Levi's and ice cream company Ben and Jerry's.
Instagram said on Monday that the U.S. ads have in some cases generated results "well above the ad industry's average for performance," though it did not provide details.
Ads on Instagram, which has more than 200 million users, are considered an important source of new revenue growth for Facebook, which acquired the popular mobile service for $1 billion in 2012.
Still, Facebook has sought to temper investor expectations of an immediate revenue boost. In April, Facebook Chief Operating Officer Sheryl Sandberg said that the company would take its time rolling out ads on Instagram. "We don't see the need or the urge to ramp this as quickly as we possibly can," Sandberg said.
(Reporting by Alexei Oreskovic; Editing by Bernard Orr)
- Tweet this
- Share this
- Digg this
- EXCLUSIVE - Apple iPhone 6 screen snag leaves supply chain scrambling
- U.S. strikes have slowed Iraq militants but not weakened them - Pentagon
- Arvind Subramanian likely to be chief econ adviser
- Indians keep faith with Modi, best hope for economy - poll
- Govt raises sugar import duty to 25 pct from 15 pct
Suppliers to Apple are scrambling to get enough screens ready for the new iPhone 6 as the need to redesign a key component disrupted panel production ahead of next month's expected launch, supply chain sources said. Full Article
Xiaomi ordered sapphire glass for limited edition phone - S.Korea newspaper. Full Article
Qualcomm will strive for resolution to China anti-trust probe-regulator. Full Article