Facebook's Instagram to expand ads beyond U.S.

SAN FRANCISCO Tue Jun 10, 2014 6:21am IST

A photo illustration shows the applications Facebook and Instagram on the screen of an iPhone in Zagreb April 9, 2012. REUTERS/Antonio Bronic/Files

A photo illustration shows the applications Facebook and Instagram on the screen of an iPhone in Zagreb April 9, 2012.

Credit: Reuters/Antonio Bronic/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday.

The ads will start to appear on versions of the service in the three countries later this year, Instagram said in a post on its official blog.

A Facebook spokesman said that Instagram will initially work closely with a handful of advertisers in each country. Facebook introduced ads within Instagram in the U.S. in November, working with brands such as Levi's and ice cream company Ben and Jerry's.

Instagram said on Monday that the U.S. ads have in some cases generated results "well above the ad industry's average for performance," though it did not provide details.

Ads on Instagram, which has more than 200 million users, are considered an important source of new revenue growth for Facebook, which acquired the popular mobile service for $1 billion in 2012.

Still, Facebook has sought to temper investor expectations of an immediate revenue boost. In April, Facebook Chief Operating Officer Sheryl Sandberg said that the company would take its time rolling out ads on Instagram. "We don't see the need or the urge to ramp this as quickly as we possibly can," Sandberg said.

(Reporting by Alexei Oreskovic; Editing by Bernard Orr)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Tech Results

Reuters Showcase

Cyber Attack

Cyber Attack

China-backed hackers may have infiltrated Apple's iCloud - blog.  Full Article 

Fat Paycheck

Fat Paycheck

New Microsoft CEO Nadella's pay tops $80 mln with big stock awards.  Full Article 

Court Case

Court Case

Facebook sues lawyers for pursuing dubious Ceglia lawsuit.  Full Article 

Online Security

Online Security

Wall Street urges U.S. regulators' joint cybersecurity approach  Full Article 

Facebook Stake

Facebook Stake

Fidelity Contrafund loads up on Facebook and it pays off  Full Article 

App for Kids

App for Kids

New apps bring kids' playtime back to real world  Full Article 

'Robotic Eyes'

'Robotic Eyes'

Helps Japan's bipedal bot run faster.  Video 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage