Videos may make up 84 percent of internet traffic by 2018 - Cisco

WASHINGTON Tue Jun 10, 2014 6:11pm IST

A Cisco office is pictured in San Diego, California November 12, 2012. REUTERS/Mike Blake/Files

A Cisco office is pictured in San Diego, California November 12, 2012.

Credit: Reuters/Mike Blake/Files

Related Topics

Stocks

   

WASHINGTON (Reuters) - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.

The report, which says video is expected to grow to 84 percent of Internet traffic in the United States by 2018 from 78 percent currently, raises questions about whether Internet service providers should prioritize traffic, which has become a controversial issue.

"In the future at some point every month is going to look like the world cup month because the consumption just keeps getting bigger and bigger," said Robert Pepper, Cisco's vice president of global technology policy.

Cisco, one of the leading makers of networking equipment, studies the use and speed of devices, connections and data for an annual forecast of Internet traffic growth.

The report, released on Tuesday, comes as the Federal Communications Commision debates legislation on Internet traffic, or "net neutrality," that could allow telecommunications companies the right to prioritize some traffic.

Critics of the proposed revisions worry the rules would create "fast lanes" for companies that pay up and slower traffic for others.

Not all Internet traffic will be the same, according to the report. Internet connected medical devices, for example, would have a different data profile than video streaming, but a higher speed urgency.

The report forecasts that, by 2018, online connected machines will take over televisions as the fastest growing connected devices, making up over 46 percent of Internet traffic, from the current 25 percent.

"A world in which we want networks to treat all traffic the same will inhibit these connections," Jeff Campbell, Cisco's vice president of government and community relations told Reuters.

"As the FCC looks at rewriting its net neutrality rules, it is important that we allow for things like managed services and specialized services that can provide new applications for consumers," Campbell added.

(Reporting By Marina Lopes. Editing by Andre Grenon)

FILED UNDER:

REUTERS SHOWCASE

SpiceJet Bail-Out

SpiceJet Bail-Out

Co-founder of SpiceJet seeks time to finalise rescue  Full Article 

Regulating Airfares

Regulating Airfares

India considers temporary cap on airfares - government official  Full Article 

Ten Years On

Ten Years On

British tsunami brothers use funky footwear to help children.  Full Article 

Fund Raising

Fund Raising

Xiaomi raising over $1 bln from investors including GIC - source.  Full Article 

Porn Crackdown

Porn Crackdown

China arrests thousands in porn, gambling crackdown - Xinhua.  Full Article 

India v Australia

India v Australia

Boxing Day test of India's resolve in Melbourne.  Full Article | Related Story 

Jaycee Charged

Jaycee Charged

China charges Jackie Chan's son over drug offence.  Full Article 

China on Cyberattacks

China on Cyberattacks

China condemns cyberattacks, but does not mention North Korea.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage