Brazil win generates more Twitter traffic than Super Bowl

SAO PAULO Sun Jun 29, 2014 11:18am IST

Brazil soccer fans react as they watch their team's victory against Chile during a 2014 World Cup round of 16 game, in a bar in Brasilia June 28, 2014. REUTERS/Jorge Silva

Brazil soccer fans react as they watch their team's victory against Chile during a 2014 World Cup round of 16 game, in a bar in Brasilia June 28, 2014.

Credit: Reuters/Jorge Silva

Related Topics

Stocks

   

SAO PAULO (Reuters) - Brazil's victory over Chile in an agonising penalty shootout that sent the hosts into the World Cup quarter-finals was more frantically tweeted than the Super Bowl, the social media company said on Saturday.

Traffic reached a record pace of 388,985 tweets per minute during the game, beating the 381,605 messages per minute fired during this year's NFL final, Twitter Inc (TWTR.N) said in a statement.

The peak came when Chile missed their last penalty, propelling Brazil into the quarter-finals.

A total of 16.4 million tweets were sent during the match, surpassing the 12.2 million sent for the opening game in which Brazil beat Croatia 3-1. In absolute numbers the Super Bowl was, however a bigger event, with more than 24.9 million tweets.

People like to use social media to comment on what they watch on TV, making global sports events like the World Cup enormous business opportunities for companies like Twitter.

Brazil is one of Twitter’s top global markets.

(Reporting by Esteban Israel, editing by Ed Osmond)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

No Radio Contact

No Radio Contact

F1 title rivals relishing 'challenge' of radio silence.  Full Article 

Golf Update

Golf Update

Birdie binge sends Anirban Lahiri top of the leaderboard.  Full Article 

Gender Bias?

Gender Bias?

Asian Olympic boss unsure why Saudi Arabia excluded women.  Full Article 

For Scotland

For Scotland

Tennis star Andy Murray backs Scottish independence.  Full Article 

Costly Gifts

Costly Gifts

FIFA officials told to return watches handed out in Brazil.  Full Article 

New Rules

New Rules

Ecclestone backs radio clampdown, suggests more needed.  Full Article 

Davis Cup

Davis Cup

Moya steps down as Spain coach after Davis Cup debacle.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage