Modi draws Twitter, Facebook deeper into government

NEW DELHI Wed Jul 2, 2014 7:25pm IST

Prime Minister Narendra Modi (C) walks to speak with the media as he arrives to attend his first Parliament session in New Delhi June 4, 2014. REUTERS/Adnan Abidi

Prime Minister Narendra Modi (C) walks to speak with the media as he arrives to attend his first Parliament session in New Delhi June 4, 2014.

Credit: Reuters/Adnan Abidi

Stocks

   

NEW DELHI (Reuters) - Prime Minister Narendra Modi has permitted Twitter unprecedented access to his administration in a drive to put social media at the heart of government, the U.S. Internet company said.

Modi deployed an army of supporters over Twitter and Facebook during his successful election campaign. He has put both the microblogging site and Facebook at the centre of his government's media and research strategies since taking office a month ago and has asked ministers and lawmakers to follow suit.

The 63-year-old's focus on social media presents opportunities for the companies, which see India as one of their top growth markets and are sending senior executives to forge relationships with the government.

With 5 million followers, Modi is the fourth most followed world leader on Twitter. He has 18.8 million Facebook likes.

Twitter has been given direct access to ministers and their staff, advising them on social media usage, as well as organising workshops to train ambassadors and other diplomats, said Raheel Khursheed, head of news, politics and government at Twitter India.

He said the level of interaction between the company and the new government was "unmatched" globally.

On Tuesday, President Pranab Mukherjee debuted on the site after three months of behind-the-scenes negotiations.

Facebook's Chief Operating Officer Sheryl Sandberg is currently in India, promoting the potential of Facebook as a tool for small businesses and economic expansion.

Sandberg has requested a meeting with Modi, a source at his Bharatiya Janata Party (BJP) said. She will meet India's minister for information and technology, Ravi Shankar Prasad, on Thursday, the source added.

Details were not available about Sandberg's discussion with government officials, but experts said India's low Internet penetration and legal cases often filed against Facebook for content posted by its users were likely on her agenda.

Though India has the world's third-largest Internet user base after the United States and China, just 13.7 percent of the population had access to the Internet in 2013, according to consulting firm eMarketer. By 2018 more than a quarter of population is forecast to be on the Web.

Markets outside North America account for roughly 84 percent of Facebook's 1.28 billion monthly users but account for a fraction of revenue.

"In terms of revenues (India) is minimal. Mostly it is skewed towards U.S.. But soon marketers will realise how Facebook can help increase engagement for their brands," said Neil Shah of Counterpoint Technology Market Research.

"We could see a shift in Facebook and Twitter's fortune in India."

Facebook says it has more than 100 million active users in India and Twitter has 40 million users. Those numbers are seen growing rapidly as Internet penetration and smartphone ownership grows over the next few years.

(Additional reporting by Nivedita Bhattacharjee in MUMBAI; Editing by Frank Jack Daniel and Jeremy Laurence)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Market Eye

Sensex, Nifty rise to second consecutive record high

Sensex, Nifty rise to second consecutive record high

The BSE Sensex and Nifty on Friday rose to their second consecutive record highs. The 30-share Sensex surged as much as 1.52 percent to an all-time high of 27,762.13. The broader Nifty gained as much as 1.49 percent to a record of 8,291.65.  Full Article 

REUTERS SHOWCASE

Ban on E-Cigs?

Ban on E-Cigs?

Govt considers ban on e-cigarettes, sale of single smokes.  Full Article 

Commodities

Commodities

Silver futures in India hit four-year low on global cues.  Full Article 

BOJ Policy

BOJ Policy

BOJ shocks markets with surprise easing as inflation slows.  Full Article 

Cost Cutting

Cost Cutting

PM Narendra Modi boots officials out of the first class cabin  Full Article 

Leisure Riding

Leisure Riding

Harley-Davidson woos affluent young Indians with bike culture  Full Article 

Shadow Banking

Shadow Banking

China's shadow banking sector growing rapidly, third largest in world - FSB.  Full Article 

Moody's on India

Moody's on India

Moody's welcomes India's policy steps, but wants to see more.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage