Facebook acquires video ad company LiveRail
SAN FRANCISCO (Reuters) - Facebook Inc (FB.O) is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.
Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.
LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as the sites for Major League Baseball, ABC and A&E Networks.
Facebook would not discuss plans for using the technology on its own website.
In March, Facebook began offering 15-second video ads from a limited number of companies on its website. The company has moved cautiously in introducing the video ads on its social network to prevent a backlash from users who might find the ads annoying.
Video ads command higher prices than other forms of online advertising such as banner ads. Facebook and Internet rivals like Google Inc (GOOGL.O) (GOOG.O) are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth.
(Reporting by Alexei Oreskovic; Editing by Bernadette Baum)
- Tweet this
- Share this
- Digg this
- Alibaba surges 38 pct on massive demand in market debut
- PM Modi says al Qaeda will fail in India - CNN
- Eight bodies found after attack on Guinea Ebola education team
- French jets strike in Iraq, expanding U.S.-led campaign against Islamic State
- U.S. Fed's Fisher expects first rate hike in the spring - FBN
Alibaba Group Holding Ltd's shares surged in their first day of trading as investors jumped at the chance to get in on what looks likely to be the largest IPO in history and profit from China's growing middle class. Article
Los Angeles iPad rollout for schools slowed by technical challenges - report. Full Article
When music stops for Oracle CEO dance, Catz may grab Ellison's chair - analysts. Full Article