Facebook acquires video ad company LiveRail

SAN FRANCISCO Thu Jul 3, 2014 5:58am IST

A portrait of the Facebook logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer/Files

A portrait of the Facebook logo in Ventura, California December 21, 2013.

Credit: Reuters/Eric Thayer/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Facebook Inc (FB.O) is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.

Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.

LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as the sites for Major League Baseball, ABC and A&E Networks.

Facebook would not discuss plans for using the technology on its own website.

In March, Facebook began offering 15-second video ads from a limited number of companies on its website. The company has moved cautiously in introducing the video ads on its social network to prevent a backlash from users who might find the ads annoying.

Video ads command higher prices than other forms of online advertising such as banner ads. Facebook and Internet rivals like Google Inc (GOOGL.O) (GOOG.O) are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth.

(Reporting by Alexei Oreskovic; Editing by Bernadette Baum)

FILED UNDER:

Sony Cyber Attack

REUTERS SHOWCASE

Exit Polls

Exit Polls

BJP unlikely to form Jammu & Kashmir govt - polls.  Full Article 

Forceful Conversions

Forceful Conversions

BJP distances itself from religious conversions.  Full Article 

Photo

Fund Raising

Flipkart raises $700 million in fresh funding.   Full Article 

Reforms Push

Reforms Push

Modi may order insurance, coal reforms if vote delayed - officials.  Full Article 

Economic Pulse

Economic Pulse

Crank up public spending to revive growth - chief economic adviser.  Full Article 

Reuters Exclusive

Reuters Exclusive

India looks to sway Americans with nuclear power insurance plan  Full Article 

Down Under

Down Under

Magic Johnson inspires Australia to second test win.  Full Article 

Going International

Going International

Bollywood’s Priyanka Chopra sets sights on American TV.  Full Article 

India This Week

India This Week

Some of our best photos from this week.   Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage