Facebook acquires video ad company LiveRail

SAN FRANCISCO Thu Jul 3, 2014 5:58am IST

A portrait of the Facebook logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer/Files

A portrait of the Facebook logo in Ventura, California December 21, 2013.

Credit: Reuters/Eric Thayer/Files

Related Topics

Stocks

   
A statue of Ganesh, the deity of prosperity, is carried in a taxi to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai August 29, 2014. REUTERS/Danish Siddiqui

Ganesh Chaturthi Festival

During Ganesh Chaturthi idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with Hindu faith.  Slideshow 

SAN FRANCISCO (Reuters) - Facebook Inc (FB.O) is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.

Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.

LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as the sites for Major League Baseball, ABC and A&E Networks.

Facebook would not discuss plans for using the technology on its own website.

In March, Facebook began offering 15-second video ads from a limited number of companies on its website. The company has moved cautiously in introducing the video ads on its social network to prevent a backlash from users who might find the ads annoying.

Video ads command higher prices than other forms of online advertising such as banner ads. Facebook and Internet rivals like Google Inc (GOOGL.O) (GOOG.O) are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth.

(Reporting by Alexei Oreskovic; Editing by Bernadette Baum)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Anti-trust Probe

Reuters Showcase

New iPhone

New iPhone

New Apple iPhone to have "mobile wallet" function - Bloomberg  Full Article 

Wearable Gadgets

Wearable Gadgets

Swatch prefers go-it-alone route for smartwatch plans.  Full Article 

Google Drones

Google Drones

Google tests drones for deliveries.  Video 

Hot Commodity

Hot Commodity

Data scientists are increasingly becoming important to the world's tech companies.  Video 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage