Twitter appoints Katie Stanton global media chief - source

SAN FRANCISCO Tue Jul 8, 2014 5:15am IST

A portrait of the Twitter logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer/Files

A portrait of the Twitter logo in Ventura, California December 21, 2013.

Credit: Reuters/Eric Thayer/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Twitter Inc has appointed Katie Stanton its new media chief, placing the former Google executive at the heart of its crucial relationships with Hollywood and the global media industry, a source with knowledge of the move said on Monday.

Stanton, formerly head of international strategy, fills in for Chloe Sladden, who left the online messaging service as part of a recent management shake-up that also included the departure of former chief operating officer Ali Rowghani.

Twitter has reported lackluster user and usage growth for the last couple of quarters, and its stock price has nearly halved in the last six months.

Stanton will now oversee Twitter's continuing efforts to court TV networks, Hollywood studios and other media companies around the world. The service in recent years has become a popular platform for promoting the content of media companies, and for viewers to interact around programs and live events.

That in turn drove advertising and revenue growth.

Stanton's new role as vice president of global media entails working with media companies around the world. That expands on Sladden's U.S. brief and builds on Stanton's previous role, which involved expanding Twitter's operations outside of the United States, the source said on condition of anonymity because the appointment has not been announced.

Stanton, who formerly worked for the U.S. State Department, already leads Twitter's relationships with foreign media companies such as the BBC and Brazil's Globo, and sits on the board of French conglomerate Vivendi.

Media industry publication Variety first reported Stanton's new role on Monday.

(Reporting by Edwin Chan. Editing by Andre Grenon)

FILED UNDER:

Tech Wrap

Reuters Showcase

Indian Healthcare

Indian Healthcare

Exclusive - Payment delays dent India's flagship health, AIDS programmes  Full Article 

India-Pakistan Ties

India-Pakistan Ties

Indian, Pakistani foreign secretaries to meet in Islamabad.  Full Article 

Food Security

Food Security

India will not cut multi-billion dollar food handout programme - PM   Full Article 

Jaitley Speaks

Jaitley Speaks

India needs sustained GDP growth of 9-10 percent - Jaitley.  Full Article 

Obama Interview

Obama Interview

Exclusive - Nemtsov killing sign of worsening climate in Russia: Obama.  Full Article 

Environment Concerns

Environment Concerns

Deforestation could shift monsoons, leaving India high and dry.  Full Article 

Forbes Rich List

Forbes Rich List

Bill Gates tops Forbes rich list, Michael Jordan joins.  Full Article 

New Tour

New Tour

Pop icon Madonna announces dates for 'Rebel Heart' tour.  Full Article 

Lathmar Holi

In Pics: Lathmar Holi

Images of "Lathmar Holi" at Nandgaon in Uttar Pradesh.  Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage