World Cup was biggest social media event ever - Facebook

SAO PAULO Mon Jul 14, 2014 10:56pm IST

A fan records on her mobile phone before the 2014 World Cup Group D soccer match between Italy and Costa Rica at the Pernambuco arena in Recife June 20, 2014. REUTERS/Brian Snyder/Files

A fan records on her mobile phone before the 2014 World Cup Group D soccer match between Italy and Costa Rica at the Pernambuco arena in Recife June 20, 2014.

Credit: Reuters/Brian Snyder/Files

Stocks

   

SAO PAULO (Reuters) - Brazil's World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called "real-time" market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook "conversation" with 3 billion posts, comments and likes.

"We knew the World Cup was going to be big, but this level of engagement is remarkable," Nick Grudin, Facebook's director of global media partnerships, told Reuters.

"It was the highest level of conversation around a single event that we have ever measured."

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook's record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook's record numbers.

Germany's 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil's star Neymar led the ranking of most talked about player, followed by Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Uruguay's Luis Suárez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook's biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

"Facebook was the global stadium for the 2014 World Cup," said Facebook's Grudin.

(Reporting by Esteban Israel; Editing by Jeffrey Benkoe)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

ALIBABA IPO

Reuters Showcase

New Device

New Device

Facebook's Oculus unveils new virtual reality prototype device.  Full Article 

Slow Rollout

Slow Rollout

Los Angeles iPad rollout for schools slowed by technical challenges - report.  Full Article 

CEO Watch

CEO Watch

When music stops for Oracle CEO dance, Catz may grab Ellison's chair - analysts.  Full Article 

New iPhones

New iPhones

Apple faithful line up for latest, larger iPhones  Full Article 

Cutting Jobs

Cutting Jobs

Microsoft lays off 2,100 as part of earlier job cut plan.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage