Microsoft to overtake Yahoo in global digital ad share

Tue Jul 15, 2014 8:22pm IST

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012. REUTERS/Denis Balibouse/Files

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012.

Credit: Reuters/Denis Balibouse/Files

Related Topics

Stocks

   

REUTERS - Microsoft Corp is expected to surpass Yahoo Inc for the first time in the $140.2 billion worldwide digital advertising market, according to estimates by research firm eMarketer released on Tuesday.

Microsoft's global ad revenue share for 2014 is forecast at 2.54 percent, edging ahead of Yahoo's 2.52 percent share.

Google Inc will remain No. 1 with a 31.54 percent share, trailed by Facebook Inc with 7.79 percent, the research firm said.

Facebook and Twitter are expected to have the largest gains in market share, with Facebook rising from 5.82 percent in 2013 while Twitter Inc's share should grow to 0.79 percent this year from 0.5 percent in 2013.

Google, Facebook, Twitter, AOL and Yahoo, along with other social media and internet companies, depend heavily on advertising for revenue and profit.

Yahoo is expected to report its second quarter results later on Tuesday as it struggles to keep growing its core advertising business.

(Reporting by Jennifer Saba in New York; Editing by Phil Berlowitz)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Rising Star

Reuters Showcase

Cybercrime

Cybercrime

Hacker sentenced to 21 months in U.S. prison for $15 mln scheme.  Full Article 

Printed Instruments

Printed Instruments

3D printed instruments make sweet music in Sweden.  Video 

Tweet Debut

Tweet Debut

Britain's Queen Elizabeth sends her first tweet.  Full Article 

Artificial Intelligence

Artificial Intelligence

Google bolsters artificial intelligence efforts, partners with Oxford.  Full Article 

Fighting For Workers

Fighting For Workers

Ralph Nader urges Apple to reduce buybacks, improve wages - WSJ.  Full Article 

Future Uncertainty

Future Uncertainty

Ericsson flags North America slowdown.  Full Article 

Microsoft Earnings

Microsoft Earnings

Microsoft sales beat Street hopes, cloud profits up.  Full Article 

Looking To Sell

Looking To Sell

HP seeking buyers for corporate-networking business in China - WSJ.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage