Microsoft to overtake Yahoo in global digital ad share

Tue Jul 15, 2014 8:22pm IST

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012. REUTERS/Denis Balibouse/Files

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012.

Credit: Reuters/Denis Balibouse/Files

Related Topics

Stocks

   

REUTERS - Microsoft Corp is expected to surpass Yahoo Inc for the first time in the $140.2 billion worldwide digital advertising market, according to estimates by research firm eMarketer released on Tuesday.

Microsoft's global ad revenue share for 2014 is forecast at 2.54 percent, edging ahead of Yahoo's 2.52 percent share.

Google Inc will remain No. 1 with a 31.54 percent share, trailed by Facebook Inc with 7.79 percent, the research firm said.

Facebook and Twitter are expected to have the largest gains in market share, with Facebook rising from 5.82 percent in 2013 while Twitter Inc's share should grow to 0.79 percent this year from 0.5 percent in 2013.

Google, Facebook, Twitter, AOL and Yahoo, along with other social media and internet companies, depend heavily on advertising for revenue and profit.

Yahoo is expected to report its second quarter results later on Tuesday as it struggles to keep growing its core advertising business.

(Reporting by Jennifer Saba in New York; Editing by Phil Berlowitz)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Tech Tycoon

Reuters Showcase

Ads on Facebook

Ads on Facebook

Facebook to introduce new advertising platform - WSJ  Full Article 

Big IPO

Big IPO

Alibaba IPO ranks as world's biggest after additional shares sold.  Full Article | Video 

Xbox China Launch

Xbox China Launch

Microsoft Xbox One set to launch in China on Sept 29  Full Article 

PlayStation TV

PlayStation TV

Sony PlayStation TV to hit stores on Oct. 14  Full Article 

Israel Investment

Israel Investment

Israel turns self-defence into industry boom for cyber techs  Full Article 

Cyber Security

Cyber Security

N.Y. financial regulator says to focus on cyber security   Full Article 

iPhone Approval

iPhone Approval

China regulator says iPhone 6 in final review stages - Tencent  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage