IBM to offer iPads and iPhones for business users

WASHINGTON Wed Jul 16, 2014 5:07am IST

Visitors walk past the IBM booth at the 9th China International Software Product & Information Service Expo in Nanjing, Jiangsu province September 6, 2013. REUTERS/China Daily/Files

Visitors walk past the IBM booth at the 9th China International Software Product & Information Service Expo in Nanjing, Jiangsu province September 6, 2013.

Credit: Reuters/China Daily/Files

Related Topics

Stocks

   
Border Security Force (BSF) soldiers ride their camels as they rehearse for the "Beating the Retreat" ceremony in New Delhi January 27, 2015. REUTERS/Ahmad Masood

"Beating The Retreat" Rehearsals

Rehearsals are on for "Beating the Retreat" ceremony which symbolises retreat after a day on the battlefield, and marks the official end of the Republic Day celebrations.  Slideshow 

WASHINGTON (Reuters) - International Business Machines Corp will partner exclusively with Apple Inc to sell iPhones and iPads loaded with applications geared at enterprise clients this fall, the company announced on Tuesday.

The announcement, just two days before IBM releases its second quarter earnings, comes as the company attempts to shift its focus to software and services as its hardware unit continues to slump, and follows a string of mobile software acquisitions. The company hopes software sales will contribute half of its total profit by 2015.

The company will release more than 100 apps targeting industry specific issues in retail, healthcare, banking, travel, transportation and telecommunications IBM said on Tuesday.

"We wanted to focus on creating an absolutely irresistible workflow and processes and a design of apps that can be used by every user in the organization," Bridget van Kralingen, IBM's senior vice president of global business services told Reuters from Apple headquarters in Cupertino, California.

"We wanted to remove some of the existing barriers of mobile in enterprise," she said adding that chief information officers worry about security, utilizing cloud and installing apps in mobile devices.

The partnership, which was six months in the making, will offer services geared at security, mobile device management and big data and analytics. The company also plans to develop cloud services optimized for Apple's mobile operating system, iOS. The devices will operate through wireless carriers chosen by the client, she said.

BlackBerry Ltd shares were down 3 percent following the announcement. The Canadian smartphone maker has increasingly targeted its secure software at businesses as part of an effort to turn the company around after losing ground to Apple's iPhone and Samsung Electronics Co.

Apple and Samsung have steadily expanded their share of the mobile enterprise market in recent years, mostly at Blackberry’s expense, while Microsoft Windows phones have made little headway.

Increasingly, Apple's expansion has been driven by employees bringing in their own devices and requesting corporate support, the so-called bring-your-own-IT trend.

Hooking up with IBM may help address lingering concerns about smartphone software security and data privacy, in the form of a veteran partner that’s led in enterprise IT for decades.

"This deal is a very targeted attempt by Apple with the help from IBM to focus on the enterprise, corporate market which has really been the main business of Blackberry," said Tim Ghriskey, chief investment officer at Solaris Group in Bedford Hills, New York.

IBM shares were up 1.9 percent and Apple shares rose 1.3 percent after the bell following the announcement.

The apps will be supported through AppleCare, Apple's hardware warranty and customer service.

(Reporting By Marina Lopes; Editing by Diane Craft, Bernard Orr)

FILED UNDER:
Photo

After wave of QE, onus shifts to leaders to boost economy

DAVOS, Switzerland - Central banks have done their best to rescue the world economy by printing money and politicians must now act fast to enact structural reforms and pro-investment policies to boost growth, central bankers said on Saturday.

Apple Earnings

Reuters Showcase

ONGC Share Sale

ONGC Share Sale

ONGC share sale scheduled for this fiscal - oil minister  Full Article 

The Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in Tokyo June 26, 2014. REUTERS/Yuya Shino/Files

Record Earnings

Apple iPhone sales trample expectations as profit sets global record  Full Article 

'Umrika' At Sundance

'Umrika' At Sundance

From Oscars to Sundance, Sharma and Revolori discuss India's 'Umrika'  Full Article 

Australian Open

Australian Open

Smooth Wawrinka, ill Serena through to Melbourne semis   Full Article 

India's Male Tenor

India's Male Tenor

India's lone male tenor aims to sing opera in local key  Full Article 

Japan Hostages

Japan Hostages

Mother of Japanese captive begs PM to save son held by Islamic State  Full Article 

Tripoli Attack

Tripoli Attack

Frenchman, American among those killed in Tripoli hotel attack - Libyan official.  Full Article 

U.S. Blizzard

U.S. Blizzard

Blizzard hits Boston and New England, spares New York despite forecasts.  Full Article 

Spying Row

Spying Row

Spying program leaked by Snowden is tied to campaign in many countries.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage