Sony invests in image sensor production amid 'selfie' boom

TOKYO Wed Jul 23, 2014 1:10pm IST

A logo of Sony Corp is pictured at an electronic store in Tokyo May 14, 2014. REUTERS/Toru Hanai/Files

A logo of Sony Corp is pictured at an electronic store in Tokyo May 14, 2014.

Credit: Reuters/Toru Hanai/Files

Related Topics

Stocks

   

TOKYO (Reuters) - Sony Corp said on Thursday it would invest 35 billion yen ($345 million) to increase production of image sensors for smartphones and tablets, as the company courts handset makers to get more orders for front-facing camera sensors, used to take selfies.

The Japanese firm said it will increase production of stacked CMOS sensors at two factories on the southern Japanese island of Kyushu, while completing work on a factory in northwestern Japan it bought from Renesas Electronics Corp for a total investment of 35 billion yen.

Sony, which currently supplies image sensors for the main camera in Apple Inc's iPhone said the investment will allow it to raise production by 13 percent to 68,000 wafers a month by August 2015, a step closer to its mid-term goal of 75,000.

Imaging sensors are an area of strength for Sony, which leads the market ahead of Omnivision Technologies Inc, whose sensors are mostly used in front-facing smartphone modules that typically have lower specifications than the main rear camera.

Sony told Reuters in March that it was looking to supply more sensors for front-facing cameras as smartphone makers were looking to improve their quality in response to consumers taking more 'selfies', or self-portraits, as well as video calls.

Of the total investment, 9 billion yen will be spent this year, which will come out of the 65 billion yen capex budget for semiconductors announced in May. The remaining 26 billion yen will be spent in the first half of the fiscal year starting next March.

($1 = 101.3700 Japanese yen)

(Reporting by Sophie Knight; Editing by Christopher Cushing)

FILED UNDER:

Tech Wrap

Reuters Showcase

Indian Healthcare

Indian Healthcare

Exclusive - Payment delays dent India's flagship health, AIDS programmes  Full Article 

India-Pakistan Ties

India-Pakistan Ties

Indian, Pakistani foreign secretaries to meet in Islamabad.  Full Article 

Food Security

Food Security

India will not cut multi-billion dollar food handout programme - PM   Full Article 

Ola's Expansion Drive

Ola's Expansion Drive

Taxi group Ola steps up expansion drive  Full Article 

Controversial Film

Controversial Film

Film on 2012 Delhi gang rape stokes debate on Indian male mindset  Full Article 

Sahara Saga

Sahara Saga

Sahara's Grosvenor House hotel in London put up for sale   Full Article 

Beef Trade

Beef Trade

Maharashtra clamps down on beef trade through new act  Full Article 

Environment Concerns

Environment Concerns

Deforestation could shift monsoons, leaving India high and dry.  Full Article 

 'Smart Cities'

'Smart Cities'

India's 'smart cities' would be stupid without disaster strategy  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage