Facebook to shut down Gifts service in latest e-commerce shift

SAN FRANCISCO Wed Jul 30, 2014 5:26am IST

The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013.  REUTERS/Robert Galbraith/Files

The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013.

Credit: Reuters/Robert Galbraith/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Facebook Inc will shut its 2-year-old Gifts shop on Aug. 12, as the world's largest social network tests other ways to let consumers buy products on its website.

"We'll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook," the company said in an emailed statement on Tuesday.

Facebook Gifts opened in 2012 as a way for users to buy gifts such as socks and teddy bears. But the service stopped selling physical goods after a year, offering only gift cards from more than 100 merchants including Starbucks Corp, Best Buy Co Inc and Barnes & Noble Inc.

Earlier this month Facebook said it was testing a special "buy" button for products advertised on the social network.

(Reporting by Alexei Oreskovic; Editing by Richard Chang)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

New Windows

Reuters Showcase

Netflix Deal

Netflix Deal

Netflix 'Crouching Tiger' deal incurs wrath of theater chains.  Full Article 

PayPal Spinoff

PayPal Spinoff

EBay follows Icahn's advice, plans PayPal spinoff in 2015.  Full Article 

Oracle Convention

Oracle Convention

Larry Ellison still the top draw at Oracle's mega-convention  Full Article 

iPhone 6 in China

iPhone 6 in China

With iPhone 6 approved in China, Apple suppliers ready for demand.  Full Article 

Tax Rules

Tax Rules

EU says Ireland swapped Apple tax deal for jobs.  Full Article 

Music Services

Music Services

Google searches for right note in online music business.  Full Article 

Morgan at Daily Mail

Morgan at Daily Mail

Britain's Daily Mail website hires Piers Morgan as U.S. editor-at-large.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage