Facebook to shut down Gifts service in latest e-commerce shift

SAN FRANCISCO Wed Jul 30, 2014 5:26am IST

The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013.  REUTERS/Robert Galbraith/Files

The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013.

Credit: Reuters/Robert Galbraith/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Facebook Inc will shut its 2-year-old Gifts shop on Aug. 12, as the world's largest social network tests other ways to let consumers buy products on its website.

"We'll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook," the company said in an emailed statement on Tuesday.

Facebook Gifts opened in 2012 as a way for users to buy gifts such as socks and teddy bears. But the service stopped selling physical goods after a year, offering only gift cards from more than 100 merchants including Starbucks Corp, Best Buy Co Inc and Barnes & Noble Inc.

Earlier this month Facebook said it was testing a special "buy" button for products advertised on the social network.

(Reporting by Alexei Oreskovic; Editing by Richard Chang)

FILED UNDER:

TECH WRAP

Reuters Showcase

Photo

Vodafone Tax Case

India's Vodafone decision eases tax worries for Shell, others  Full Article 

Facebook Earnings

Facebook Earnings

Facebook tops Wall Street revenue target in 4th quarter.  Full Article 

Japanese Hostage

Japanese Hostage

Islamic State said to set new deadline for hostage swap  Full Article 

Cricket World Cup

Cricket World Cup

Batting holds key for team India in World Cup  Full Article 

Photo

Australian Open

Serena fends off Keys to book blockbuster Sharapova final   Full Article | Related Story 

Road To Development

Road To Development

Build better roads in developing world to bolster food supplies - study  Full Article 

Photo

Laser Pioneer Dies

Laser's co-inventor, Nobel laureate Charles Townes, dead at 99  Full Article 

New ODI Record

New ODI Record

Sri Lanka's Sangakkara breaks ODI record for dismissals  Full Article 

Rohingya Muslims

Rohingya Muslims

Rohingya refugees say traffickers in Malaysia abuse and kill.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage