'Sharknado 2' creates feeding frenzy on Twitter, record audience for Syfy

LOS ANGELES Fri Aug 1, 2014 6:29am IST

An audience member wearing a shark themed hat blows up an inflatable shark while attending a midnight screening of the U.S. cable television network Syfy film ''Sharknado'' in New York, August 2, 2013. REUTERS/Lucas Jackson

An audience member wearing a shark themed hat blows up an inflatable shark while attending a midnight screening of the U.S. cable television network Syfy film ''Sharknado'' in New York, August 2, 2013.

Credit: Reuters/Lucas Jackson

LOS ANGELES (Reuters) - Flying sharks chomping through New York City drew a record audience for Syfy's "Sharknado 2: The Second One," and became the most tweeted-about TV movie on social media, the U.S. cable network said on Thursday.

"Sharknado 2," which aired on Wednesday and reunited leading stars Tara Reid and Ian Ziering from last year's campy hit "Sharknado," drew 3.9 million viewers to become Syfy's most-watched original movie.

The network added that the film also attracted 1.6 million viewers in the 18-49 demographic that advertisers covet.

On Twitter, Syfy, a unit of Comcast Corp's NBCUniversal, said "Sharknado 2" garnered 1 billion impressions across conversations on the micro-blogging site, and was also among the top trending topics of Wednesday evening.

In the movie, an aerial shark attack causes large-scale destruction across Manhattan. It features numerous cameos including "Today" show hosts Matt Lauer and Al Roker and country music singer Billy Ray Cyrus.

Last year's "Sharknado" became a surprise hit for U.S. cable channel Syfy after attracting a cult audience drawn to the film's low-budget special effects about a hurricane that unleashes hungry sharks on Los Angeles.

The popularity of "Sharknado," which drew an audience of 1.4 million with its July TV premiere last year, created a social media frenzy that drew larger audiences to rebroadcasts of the film, and led the network to release "Sharknado" in 200 U.S. movie theaters.

Syfy is continuing the shark attacks with "Sharknado 3," due out in summer 2015.

(Reporting by Piya Sinha-Roy; Editing by Eric Kelsey and Lisa Shumaker)

Music

REUTERS SHOWCASE

Jolie Likes Directing

Jolie Likes Directing

Jolie says she likes directing - but is not through acting  Full Article 

Cobain Documentary

Cobain Documentary

Authorized documentary on Nirvana's Kurt Cobain to air on HBO  Full Article 

Digging The Hero

Digging The Hero

Mystery of Alexander the Great-era tomb holds Greeks in thrall  Full Article 

Sexual Assault

Sexual Assault

Canadian celebrity radio host charged with sexual assault - police   Full Article 

Latin American Auction

Latin American Auction

Latin American art auctions set record-high sales for 31 artists  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage