Britvic aims for "slow build" in India launch - exec

MUMBAI Wed Aug 6, 2014 1:12pm IST

Bottles of soft drinks made by drinks company Britvic sit on a conveyor belt at  Britvic's bottling plant in London March 25, 2009.    REUTERS/Luke MacGregor/Files

Bottles of soft drinks made by drinks company Britvic sit on a conveyor belt at Britvic's bottling plant in London March 25, 2009.

Credit: Reuters/Luke MacGregor/Files

Related Topics

Stocks

   

MUMBAI (Reuters) - British soft drink maker Britvic plans to be in 25,000 stores around India in the next three months as it makes its entry into the Asian market, senior executives said.

The company has launched its flagship Robinsons Fruit Shoot drinks in India, its first Asian market, to compete with existing player Real from Dabur India.

"There's opportunity to develop our brands in India because of the accelerating middle class and also because the kids' drinks category has not seen much innovation and is largely driven by tetrapacks," Britvic International managing director Simon Stewart told Reuters in an interview.

Britvic is launching Fruit Shoot drinks in 10 Indian cities to begin with and plans to tie up with mom-and-pop stores as well as large retail chains to promote the brand.

Stewart said the company was planning to launch in other Asian markets within the next 12 months, but did not spell out details.

Manish Gupta, the company's general manager in India, said it aimed to be in 25,000 stores within three months.

"It's a slow build - we're a large country," he said.

Britvic, which also makes drinks such as Tango as well as PepsiCo brands Pepsi and 7UP in Britain and Ireland, recently launched Fruit Shoot in the United States.

(Reporting by Nivedita Bhattacharjee in Mumbai; Editing by Stephen Coates)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

Scotland Referendum

Scotland Referendum

Scots vote in record numbers, await independence verdict.  Full Article 

India-US Diplomacy

India-US Diplomacy

Obama to nominate Indian-American Richard Verma as India ambassador - congressional source.  Full Article 

GMR in Nepal

GMR in Nepal

Nepal clears India’s GMR plan for $1.4 bln hydroelectric plant.  Full Article 

LIC on Markets

LIC on Markets

LIC chairman bullish on Indian markets  Full Article 

India Rains

India Rains

Monsoon rains weaken as late retreat looms.  Full Article 

Ellison Quits

Ellison Quits

Oracle's Ellison steps aside, co-CEOs Catz and Hurd take over.  Full Article 

Infosys-Huawei

Infosys-Huawei

Infosys partners with China's Huawei for cloud-based services  Full Article 

Gold Outlook

Gold Outlook

Gold imports seen up, premiums likely to double on festive buying  Full Article 

Trade Dispute

Trade Dispute

U.S. to press India on trade row during Modi's Washington visit  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage