Britvic aims for "slow build" in India launch - exec

MUMBAI Wed Aug 6, 2014 1:12pm IST

Bottles of soft drinks made by drinks company Britvic sit on a conveyor belt at  Britvic's bottling plant in London March 25, 2009.    REUTERS/Luke MacGregor/Files

Bottles of soft drinks made by drinks company Britvic sit on a conveyor belt at Britvic's bottling plant in London March 25, 2009.

Credit: Reuters/Luke MacGregor/Files

Related Topics

Stocks

   

MUMBAI (Reuters) - British soft drink maker Britvic plans to be in 25,000 stores around India in the next three months as it makes its entry into the Asian market, senior executives said.

The company has launched its flagship Robinsons Fruit Shoot drinks in India, its first Asian market, to compete with existing player Real from Dabur India.

"There's opportunity to develop our brands in India because of the accelerating middle class and also because the kids' drinks category has not seen much innovation and is largely driven by tetrapacks," Britvic International managing director Simon Stewart told Reuters in an interview.

Britvic is launching Fruit Shoot drinks in 10 Indian cities to begin with and plans to tie up with mom-and-pop stores as well as large retail chains to promote the brand.

Stewart said the company was planning to launch in other Asian markets within the next 12 months, but did not spell out details.

Manish Gupta, the company's general manager in India, said it aimed to be in 25,000 stores within three months.

"It's a slow build - we're a large country," he said.

Britvic, which also makes drinks such as Tango as well as PepsiCo brands Pepsi and 7UP in Britain and Ireland, recently launched Fruit Shoot in the United States.

(Reporting by Nivedita Bhattacharjee in Mumbai; Editing by Stephen Coates)

FILED UNDER:

Monetary Policy Committee

Reuters Showcase

Microfinance

Microfinance

Funding the unfunded: India helps small business borrow to grow  Full Article 

Insurance Sector

Insurance Sector

UK healthcare firm Bupa sees strong growth in India  Full Article 

Sensex Rises

Sensex Rises

Sensex edges up; consumer and healthcare stocks rise  Full Article 

Market Eye

Market Eye

FTSE adds nine Indian firms as large-caps in Asia-Pacific ex-Japan index   Full Article 

Indian Ocean Diplomacy

Indian Ocean Diplomacy

PM Modi to ramp up help for Indian Ocean nations to counter China influence  Full Article 

ECB Bond-Buying

ECB Bond-Buying

ECB raises growth forecasts, to start printing money next week  Full Article 

China Economy

China Economy

China signals "new normal" with lower annual growth target  Full Article 

Pharma Sector

Pharma Sector

Panel recommends waiving late-stage trials for some drugs  Full Article 

E-commerce

E-commerce

China backs e-commerce expansion in win for Alibaba, JD.com  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage