Activision video game 'Destiny' sets pre-order record - executive

SAN FRANCISCO Wed Aug 13, 2014 4:01am IST

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - An Activision Blizzard executive said on Tuesday the company's upcoming "Destiny" shooter game has set a video game industry record as the most pre-ordered new title.

Activision, the largest U.S. video game publisher by revenue, has made a massive bet on "Destiny" by investing $500 million to develop and promote the title in a bid to build the sci-fi role-playing videogame into its next multibillion-dollar franchise.

Activision Publishing Chief Executive Eric Hirshberg, speaking at the Gamescom video game conference in Cologne, Germany, said Destiny is "the most pre-ordered new IP (intellectual property) in history," according to video game retailer GameStop.

Investors hope that "Destiny," scheduled for release on September 9 from Bungie, the same studio that created Microsoft's best-selling "Halo" franchise, could re-invigorate Activision's revenue, which slid 6 percent in 2013.

"Destiny" is a combination of a traditional shooting game format and a role-playing game in which gamers play characters in a real-time online world. The title allows gamers to play "Guardians" who protect the last city standing on a post-apocalyptic Earth.

(Reporting by Malathi Nayak; editing by Andrew Hay)

FILED UNDER:

TECH WRAP

Reuters Showcase

MH370 an "Accident"

MH370 an "Accident"

Malaysia declares MH370 an "accident", airline to proceed with compensation.  Full Article 

No Foreign Bids

No Foreign Bids

NTPC bars foreign bids for three solar projects.  Full Article 

Photo

Vodafone Tax Case

India's Vodafone decision eases tax worries for Shell, others  Full Article 

Facebook Earnings

Facebook Earnings

Facebook tops Wall Street revenue target in 4th quarter.  Full Article 

Japanese Hostage

Japanese Hostage

Islamic State said to set new deadline for hostage swap  Full Article 

Cricket World Cup

Cricket World Cup

Batting holds key for team India in World Cup  Full Article 

Australian Open

Australian Open

Murray answers coaching questions by reaching final.  Full Article 

Road To Development

Road To Development

Build better roads in developing world to bolster food supplies - study  Full Article 

Photo

Laser Pioneer Dies

Laser's co-inventor, Nobel laureate Charles Townes, dead at 99  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage