* Ohlmeyer, 49, replaces Stalker, 59
* New CEO took over in October
* 2016 results due on Wednesday
FRANKFURT, March 7 Adidas said on
Tuesday it has appointed Harm Ohlmeyer, head of the group's
global eCommerce business, as new finance chief from May 12,
replacing Robin Stalker, who served alongside former boss
Herbert Hainer for 16 years.
The appointment is the second executive change at Adidas
since activist shareholders bought stakes in the company in 2015
after its shares had tumbled following a series of profit
warnings as it failed to keep pace with U.S. rival Nike.
The stock's value has since almost tripled as the firm has
hiked marketing spending, helping sales in the U.S. market.
Hainer was replaced as chief executive in October by Kaspar
Rorsted, the Danish former chief of consumer goods group Henkel
, prompting speculation among investors that Stalker,
59, might be the next to go.
Ohlmeyer, a 49-year-old German, joined the company in 1998,
holding roles including head of finance for the core Adidas
brand and finance chief for the firm's golf business, before
taking over as ecommerce chief in 2011.
Adidas supervisory board Chairman Igor Landau said in a
statement that Ohlmeyer had played a key role in efforts to make
Adidas more digital, increasing ecommerce sales to 1 billion
euros ($1.1 billion).
Rorsted is due to set out his strategy on Wednesday when
Adidas posts results for 2016. He has already said that the U.S.
market and digitalisation will be top priorities as he seeks to
build on a five-year plan launched in 2015 by Hainer.
($1 = 0.9463 euros)
(Reporting by Emma Thomasson and Christoph Steitz; Editing by
Arno Schuetze/Ruth Pitchford)