Dec 14 Amazon.com Inc on Wednesday
launched its video-on-demand service, Prime Video, in nearly
every country except China, pitting itself against
video-streaming pioneer Netflix Inc.
Prime Video, home to popular shows such as "The Grand Tour",
"Transparent" and "The Man in the High Castle", will now be
bundled with Prime subscriptions in 19 countries including
India, Canada and France.
In other new regions, Prime Video customers will have to pay
$2.99 or 2.99 euros per month for the first six months, after
which the price will be doubled to $5.99 or 5.99 euros.
Amazon has been spending heavily, sometimes at the cost of
profits, on the creation and marketing of movies and TV shows.
The company hopes that people will sign up for its Prime
service to watch these videos - and in turn buy more goods from
its online store to make the annual subscription worth it.
The Prime Video launch comes almost a year after Netflix Inc
went global with its video-streaming service - rolling
it out in more than 130 countries with the notable exception of
Subscriptions for Netflix, known for shows such as "Stranger
Things", "Daredevil" and "Narcos", start at $8.99.
Amazon Prime Video members can also access videos offline on
mobile devices, a feature Netflix introduced late last month.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by