OnMobile launches audio ads in Mumbai-paper

MUMBAI, July 9 (Reuters) - OnMobile Global Ltd (ONMO.BO: Quote, Profile, Research), a provider of value-added services on mobile, has launched an audio advertisement service in Mumbai, the Hindu Business Line newspaper reported on Wednesday.

OnMobile has tied up with a GSM operator in Mumbai.

Under the service--Ad Ring Back Tones--the subscriber will be able to receive personalised audio ads in any regional language, and can instantly repond to them with a single click.