Do More With Reuters

CORRECTED-UPDATE 3-News Corp lifts outlook, sees no ad slowdown

Tue Feb 5, 2008 9:04pm IST
 
Email | Print | | Single Page
[-] Text [+]

(Corrects operating income growth to 24 percent, not 23 percent) (Adds executives' comments, details from conference call)

By Kenneth Li

NEW YORK, Feb 4 (Reuters) - Rupert Murdoch's News Corp (NWSa.N: Quote, Profile, Research) nudged up its full-year outlook on Monday and said it has not seen any weakness in the television advertising market, after posting a moderate rise in quarterly profit.

News Corp, which owns Fox News and the Fox television network in the United States, forecast its fiscal 2008 operating income would grow in the mid-teens percentage range, above its previous estimate in the low teens.

"Now I know there are concerns about the health of the ad market. But we here at Fox have not seen any weakness to date. Pricing remains very strong for both entertainment and sports," News Corp Chief Operating Officer Peter Chernin said on a conference call with analysts.

Fears of an economic recession and a three-month-old strike by Hollywood screenwriters, which has crippled TV production, have raised concerns about advertising spending in the United States this year.

But unlike rival TV network NBC Universal, owned by General Electric Co (GE.N: Quote, Profile, Research), which said it was considering canceling its May upfront advertising presentations to introduce new prime-time TV shows to marketers, Fox said it will hold them.

Fox reaped about $250 million in TV network ad revenue from Sunday night's broadcast of the Super Bowl, making it "the biggest day in the company's history," Murdoch told analysts on a conference call.

News Corp said net profit in its fiscal second quarter ended Dec. 31 rose to $832 million, or 27 cents per share, from $822 million, or 26 cents per share, a year earlier.  Continued...

Photo

Catch the latest news, pictures, stats and live race commentary on our special Formula 1 page.  Full Coverage