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Ratings for 2017 Grammys up slightly from last year
February 13, 2017 / 6:26 PM / 8 months ago

Ratings for 2017 Grammys up slightly from last year

(Reuters) - CBS Corp’s (CBS.N) airing of the 59th Annual Grammy Awards drew 26.05 million viewers on Sunday night, up 4 percent from last year, according to Nielsen data.

Adele holds the five Grammys she won including Record of the Year for "Hello" and Album of the Year for "25" during the 59th Annual Grammy Awards in Los Angeles, California, U.S. , February 12, 2017. REUTERS/Mike Blake

Last year’s show, which aired on a Monday night, attracted an audience of 24.95 million viewers. Sunday night’s telecast was also larger than the 2015 Grammys, which drew 24.82 million viewers.

Among adults aged 18 to 49, the demographic most attractive to advertisers who buy commercial time on award shows, the Grammys’ rating rose slightly to 7.8 this year from 7.7 in 2016.

The Grammys continued a promising streak for award shows in 2017, following the Golden Globes’ uptick in viewership last month. Last year, audiences declined for shows including the Academy Awards and Primetime Emmys..

Reporting by Tim Baysinger; Editing by Bernadette Baum and Lisa Von Ahn

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