April 9 (Reuters) - Robert W. Baird & Co said on Tuesday it landed seven veteran advisers from Wells Fargo & Co's U.S. brokerage division and hired a former UBS Wealth Management Americas director to open a new office for the firm in Houston. The advisers, who joined Baird's private wealth management group on Friday, managed more than $770 million in client assets at Wells Fargo Advisors, the third-largest U.S. brokerage owned by the San Francisco-based bank. The advisers specialize in retirement planning for oil and gas industry professionals in the region. "It's a real niche part of their practice," said Baird's national sales director, Matt Curley, in an interview, noting that the firm has its sights set on expanding further into the Houston market, and more broadly, Texas. "There's a tremendous base of financial advisers there." Among the new recruits are advisers J. Gillette Burns, Orlando Montesino and Andrew Atkinson, who have worked together at the Burns Financial Group for more than eight years. Also joining Baird from Wells are advisers Richard Pfeil, Matthew Leatherwood, Thomas Davis and C. Nelson Shields. All seven advisers were legacy A.G. Edwards & Sons advisers who joined Wells Fargo after A.G. Edwards was acquired in 2007 by Wachovia, which one year later was acquired by Wells. Many legacy A.G. Edwards advisers stayed with the brokerage through the acquisitions. Baird's new Houston office will be managed by former UBS complex director John Hantak. Hantak oversaw more than 50 advisers who managed $48 million in annual revenue production at UBS Wealth Management Americas, the U.S. brokerage unit owned by the Swiss bank UBS AG . He had also previously been a manager with Citigroup's Smith Barney. Milwaukee-based Baird has added nearly 275 financial advisers and branch managers to its private wealth management group since the beginning of 2009. Many of those hires were industry veterans who joined the firm from big U.S. brokerages. Wells Fargo confirmed the adviser departures, but declined to comment further. UBS did not immediately return a request for comment on Hantak's departure.