TORONTO Feb 27 The head of BCE Inc's
Bell Media unit has left the Canadian company to take a job at
the National Football League, BCE said on Monday.
Mary Ann Turcke will be replaced by Randy Lennox, a former
chief executive of Universal Music Canada, the company said in a
The role covers strategy and operations for conventional,
pay and specialty television, radio, digital media, out-of-home
advertising and special projects.
Turcke, a 12-year BCE employee, was promoted to head the
company's media division in April 2015 after its former head was
axed after interfering in news coverage.
She will move to Los Angeles for the NFL role as president
for digital media and the NFL Network, BCE said.
BCE holds the Canadian broadcasting rights for most NFL
content, including the Super Bowl.
The company earlier this month said its ratings for the big
game fell 39 percent from a year ago after a broadcast regulator
ruled it could no longer substitute its commercials into U.S.
feeds available in the country.
Bell Media is reducing its radio and television industry
workforce in more than two dozen locations across the country,
it said in late January.
Canadian television providers have struggled to deal with
competition from online streaming services such as Netflix Inc
, as well as a migration of advertising to online
sources, where Google and Facebook Inc
(Reporting by Alastair Sharp; Editing by Jonathan Oatis)