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* FTSE 100 up 0.1 pct
* Burberry jumps after Coty deal
* ITV drops after M&A disappointment
* Imagination plummets as Apple abandons firm
By Kit Rees
LONDON, April 3 (Reuters) - Britain's top share index rose on Monday in choppy trade, beginning the second quarter on a positive note as gains among oil-related stocks and Burberry supported the FTSE 100 index.
The blue chip FTSE 100 index was up 0.1 percent at 7,328.28 points by 0954 GMT.
Luxury firm Burberry was the top riser, jumping 1.7 percent after saying that it would transfer its beauty business to U.S. group Coty in a deal that will bring in around $225 million plus ongoing royalty payments.
"It’s maybe one of those signature deals which could raise expectations of a new way of doing business, a new extra source of revenue beyond the traditional model," Jasper Lawler, senior market analyst at London Capital Group, said.
A rally in oil stocks also lent support, with BP up 1.2 percent and Royal Dutch Shell rising 0.5 percent as the price of crude oil prices edged higher.
British banks were the biggest drag on the index, however, taking off around 4 points, with Barclays and Royal Bank of Scotland, down 1 percent and 0.3 percent respectively, in line with a broader decline among continental lenders.
ITV was the biggest individual faller, dropping 2.6 percent and giving back a large part of the gains it made on Friday on the back of M&A speculation.
Late on Friday, ITV jumped following a regulatory ownership filing that fuelled speculation of renewed Liberty Global interest in the company.
ITV's shares pulled back on Monday after Liberum analysts said that it had spoken with the company and ITV had said that the move was not Liberty increasing their stake in ITV.
Data showing that British manufacturing lost some of its momentum last month disappointed, as purchasing managers' index (PMI) figures showed that manufacturing growth slowed in the first three months of this year.
Retailer Next was another sizeable faller, down 2 percent after Exane BNP Paribas cut its rating on the stock to "underperform" from "neutral".
Outside of the blue chips, Imagination Technologies plunged more than 60 percent, on track for its biggest one-day loss on record after its biggest customer Apple said that it would stop using the British firm's graphics technology in the iPhone and other products in up to two years' time.
"It’s the worst nightmare for Imagination. Apple accounts for about half its revenues – you simply cannot easily replace a customer of that scale in a hurry, hence the gigantic selloff in the stock," Neil Wilson, senior market analyst at ETX Capital, said. (Reporting by Kit Rees; Editing by Stephen Powell)