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Tata drives onto global stage with Jaguar, Land Rover

Thu Mar 27, 2008 7:56am IST
 
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By Rina Chandran

MUMBAI (Reuters) - Business baron Ratan Tata has proved detractors wrong before, and needs to do it again as he parks luxury car brands Jaguar and Land Rover in an auto empire that includes the world's cheapest car.

His Tata Motors, which was set up to make locomotives at the end of World War Two, on Wednesday agreed to buy Jaguar and Land Rover from Ford Motor in a $2.3 billion deal that catapults it on to a podium of elite automakers.

Ten years ago Tata Motors unveiled its first car, the indigenously made Indica hatchback, silencing critics who thought the bus and truck maker wouldn't pull it off.

Tata's business acumen was again questioned when he announced plans five years ago to build the world's cheapest car.

In January, Tata drove a Nano, priced at just above $2,500 -- or about half the price of the cheapest car on the market -- on to a stage in New Delhi to a rock star reception.

Analysts have questioned his next step as well, the plan to join luxury marques with Tata's staid line-up of cheap, boxy cars and sturdy buses.

But Tata has shown he has the stomach for a fight.

Scion of one of India's best-known business families, Tata landed the biggest deal in the Indian auto industry just a year after pulling off the country's biggest ever takeover, a $13 billion purchase of UK's Corus Group by Tata Steel.  Continued...

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