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SHANGHAI, June 28 (Reuters) - China's securities regulator has stepped up efforts to protect investors' interests, publishing a set of know your customer rules on Wednesday that restrict financial institutions from selling risky products to inexperienced investors.
The investor suitability rules, which apply to securities and futures products, were published at a time when China's hedge fund industry has boomed, while the government is promoting wealth management investment in commodities.
The China Securities Regulatory Commission (CSRC), which published the rules on its website, said putting more burden on financial institutions to sell the right products to the right investors was in line with international practices after the 2008 global financial crisis, citing the Dodd-Frank Wall Street Reform and Consumer Protection Act.
The rules "will have positive and far-reaching impact on the healthy development of China's capital markets, and the interests of small investors", the CSRC said.
According to the rules, investors will be classified into two types - ordinary and professional. Financial institutions are barred from promoting "high risk" products to ordinary investors.
Over the weekend, Hong Lei, head of the Asset Management Association of China (AMAC) urged China's money managers to bear more responsibility in maintaining financial market stability.
"Asset managers should put investors' interest above their own ... and should not sell products to those with inadequate ability to take risks," Hong told a hedge fund conference in the Chinese city of Hangzhou.
The number of private fund products has boomed in China over the past few years, growing to 54,541 at the end of May, compared with just 1,3663 two years ago. (Reporting by Samuel Shen and David Stanway; Editing by Robert Birsel)