* Launch of the New Football Pools successful
* Says 2009 trading started well
LONDON, March 24 British football-pools operator
Sportech (ROD.L) reported a 39 percent increase in full-year
profit and said 2009 trading had started well despite the
The Liverpool-based firm on Tuesday posted an underlying
pretax profit of 16.8 million pounds on revenue 20 percent
higher at 71.8 million pounds for 2008.
Sportech, which did not propose a final dividend, said the
rebranding and relaunch of the New Football Pools, formerly the
Littlewoods and Vernons Football Pools businesses, in August had
driven increased resilience in customer numbers.
"Sportech, as a high-volume, small-value-ticket gaming
business, enters 2009 in a significantly stronger position (than
2008) to withstand the economic downturn," chief executive Ian
Penrose said in a statement.
(Reporting by Rhys Jones; Editing by James Davey)