Russia's Putin wins respect at hip-hop party

By Darya Korsunskaya

MOSCOW (Reuters) - Russian Prime Minister Vladimir Putin rubbed shoulders with rappers and was hailed with "respect" in a television show on Friday that could help boost his flagging ratings.

Putin, wearing a turtleneck sweater and jacket, went on stage to present awards to participants in "Battle for Respect", a hip-hop music contest run by Muz TV, a Russian rival to MTV.

"It would have been cool to record a joint track with Vladimir Putin because he is a legendary man and our idol," sang rapper Zhigan who won the contest. "Let's make so much noise in his honour that the whole world can hear."

A presenter told the audience of about 100 young rappers in a makeshift television studio in an abandoned Moscow factory building that he wanted "smiles to stay on your faces throughout the evening".

Despite hip-hop's violent image, Putin had a stern message for the rappers about healthy living.

"I do not think that 'top-rock' or 'down-rock' breakdance technique is compatible with alcohol or drugs," Putin told cheering hip-hoppers who responded with chants of "Respect, Vladimir Vladimirovich".

Putin's approval ratings last month had the sharpest fall since he stepped down as Kremlin chief in May 2008. His rating fell 6 percentage points to 66 percent on Oct. 24-25, according to leading pollster FOM.

Putin's aides responded with plans for a flurry of prime ministerial appearances, including a televised question-and-answer session with the Russian people this month.