Paris Hilton debuts new single, "My BFF"

By Jill Serjeant

LOS ANGELES (Reuters) - Leave it to Paris Hilton to ratchet up the hype for her new TV show's debut, releasing a new single, "My BFF," on the same day the reality TV program "Paris Hilton's My New BFF" first airs on MTV.

The show -- a search for a new "best friend forever" who is hot, loyal and has the energy to keep up with Hilton's hectic lifestyle -- inspired the techno song Hilton said she co-wrote with her boyfriend Benji Madden of rock band Good Charlotte.

"Could you be the one I want? Could you be the one I need?" the millionaire socialite croons on "My BFF." "All of my life, don't you know I've been waiting ... for my best friend."

The tune will become the show's theme song.

Sixteen women and two men -- both gay -- were selected from some 300,000 applicants to compete for the honor of being Hilton's best buddy, accompanying her to red carpet events and simultaneously dodging and courting the paparazzi.

They enter a predominantly pink and sparkly world of challenges ranging from make-overs -- resisted at their own peril -- to dealing with lost luggage, private jets and looking hot on a rollercoaster.

At the end of each of the 10 episodes, one contestant is dismissed by a wand-waving Hilton with a catch phrase borrowed from instant messaging culture -- TTYN (Talk To You Never).

Hilton, 27, said loyalty was key to her friendships -- both in real life and in the series. "I am looking for someone I can trust, someone who is friends with me for the right reason," she told Reuters.