April 3 Credit data company Experian Plc
said it would sell a 75 percent stake in its email
marketing business to private equity firm Vector Capital, to
focus on its core businesses.
The company said the enterprise value of the
email/cross-channel marketing business (CCM) business is $400
million on a cash and debt-free basis.
Experian would retain the remaining 25 percent stake in the
business, the company said.
The deal is expected to complete during the first half of
the financial year ending March 31, 2018, the FTSE 100-listed
information services company said.
Experian had started the process of divesting the
email/cross-channel marketing business, the largest business
line within its Marketing Services division, last November.
(Reporting by Rahul B in Bengaluru; Editing by Sunil Nair)