PARIS, Sept 12 Online retail sales in France
rose 13 percent to 35 billion euros ($39.31 billion) in the
first half, driven by a growing number of transactions on
smartphones and the rise of web-based marketplaces, the French
E-Commerce Federation (Fevad) said on Monday.
The robust showing made Fevad confident of reaching a
target for 2016 online retail sales of 70 billion euros.
In the second quarter alone, online sales rose 15 percent to
17.4 billion euros as a 21 percent jump in the number of
transactions offset a 5 percent decline in average basket value
to 75.5 euros.
In spite of a still weak economy, volumes generated on web
marketplaces, which allow third-party merchants to sell their
goods, rose 16 percent during the second quarter. Sales made
using tablets and smartphones rose 38 percent.
The number of e-commerce websites reached 190,000 at the end
of June, up 13 percent year-on-year. They should exceed 200,000
during the third quarter.
Three of the most visited e-commerce websites in France are
Amazon, CDiscount, owned by French retailer Casino
, and book and CD retail chain Fnac.
France ranks as the sixth biggest e-commerce market
worldwide. In Europe, only Germany and the United Kingdom are
($1 = 0.8905 euros)
(Reporting by Pascale Denis, Dominique Vidalon; Editing by